{
  "slug": "cca-ecommerce",
  "name": "Caucasus & Central Asia E-commerce",
  "updated": "2026-10-28",
  "page": "https://godofstartups.com/atlas/markets/cca-ecommerce",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "Retail turnover via own websites, Kazakhstan",
      "value": "531.3",
      "unit": "billion KZT",
      "geo": "KZ",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://stat.gov.kz/ru/industries/economy/local-market/publications/346330/"
    },
    {
      "metric": "Kaspi.kz e-Commerce GMV (general goods, e-Grocery, e-Cars), Kazakhstan",
      "value": "3,183",
      "unit": "KZT billion",
      "geo": "KZ",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1985487/000198548726000008/kspi-20251231.htm"
    },
    {
      "metric": "Marketplace operators by activity: data processing, Kazakhstan",
      "value": "49.8",
      "unit": "percent",
      "geo": "KZ",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://stat.gov.kz/ru/industries/economy/local-market/publications/346330/"
    },
    {
      "metric": "Kaspi Travel take rate, Kazakhstan",
      "value": "5.1",
      "unit": "percent of GMV",
      "geo": "KZ",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1985487/000198548726000008/kspi-20251231.htm"
    },
    {
      "metric": "Share of households with fixed (wired) broadband internet, Aktobe region",
      "value": "46.92",
      "unit": "percent",
      "geo": "KZ-15",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://stat.gov.kz/api/iblock/element/281438/file/ru/"
    },
    {
      "metric": "Online buyers of goods or services in last 12 months, internet users 15+, Georgia, men",
      "value": "34.2",
      "unit": "percent",
      "geo": "GE",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://geostat.ge/media/82392/Indicators-of-Using-Information-and-Communication-Technologies-%28ICT%29-in-Households.pdf"
    },
    {
      "metric": "Consumer spending share of total household expenditures, Uzbekistan",
      "value": "84.8",
      "unit": "percent",
      "geo": "UZ",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://siat.stat.uz/data/2369/?lang=en"
    },
    {
      "metric": "Share of Kaspi.kz merchants using Kaspi Delivery, Kazakhstan",
      "value": "12",
      "unit": "percent of merchants",
      "geo": "KZ",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1985487/000198548726000008/kspi-20251231.htm"
    },
    {
      "metric": "Kaspi.kz Marketplace segment revenue",
      "value": "520",
      "unit": "KZT billion",
      "geo": "KZ",
      "period": "2026-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1985487/000198548726000015/kspi-ex99_1.htm"
    },
    {
      "metric": "Enterprises without web sales, Georgia, large enterprises",
      "value": "71.6",
      "unit": "percent",
      "geo": "GE",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.geostat.ge/media/79435/3.-E-commerce.xlsx"
    },
    {
      "metric": "Kaspi Travel consumers as share of Super App average MAU, Kazakhstan",
      "value": "19",
      "unit": "percent of average MAU",
      "geo": "KZ",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1985487/000198548726000008/kspi-20251231.htm"
    },
    {
      "metric": "Kaspi.kz Marketplace GMV growth rate, Kazakhstan",
      "value": "11",
      "unit": "percent y/y",
      "geo": "KZ",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1985487/000198548726000008/kspi-20251231.htm"
    },
    {
      "metric": "Consumer complaints about e-commerce filed with consumer protection authority, Kazakhstan",
      "value": "18 237",
      "unit": "complaints/year",
      "geo": "KZ",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.gov.kz/memleket/entities/mti-kzpp/press/news/details/1149776?lang=ru"
    },
    {
      "metric": "Share of consumer complaints resolved in consumer's favour, all sectors, Kazakhstan",
      "value": "37,6",
      "unit": "percent",
      "geo": "KZ",
      "period": "2025",
      "tier": 1,
      "status": "context",
      "url": "https://www.gov.kz/memleket/entities/mti-kzpp/press/news/details/1149776?lang=ru"
    },
    {
      "metric": "ITT effect of guaranteed purchase order (Small shock ($130)) on share of … ms selling online, Georgia, Medium propensity",
      "value": "27",
      "unit": "percentage points",
      "geo": "GE",
      "period": "2022",
      "tier": 1,
      "status": "ready",
      "url": "https://thedocs.worldbank.org/en/doc/99691c6952546f7c6be39f7ee873e0f6-0090012025/original/03-Caio-Piza-Thematic-Breakout-1-Competitiveness.pdf"
    },
    {
      "metric": "Average sales multiple 1.5 years after entering a marketplace, Kazakhstan sellers",
      "value": "4,8",
      "unit": "times",
      "geo": "KZ",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://www.gov.kz/memleket/entities/mti/press/news/details/917195?lang=ru"
    },
    {
      "metric": "Income used for consumption as % of subsistence minimum, rural population, Kazakhstan",
      "value": "157.1",
      "unit": "percent",
      "geo": "KZ",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://stat.gov.kz/api/iblock/element/341349/file/ru/"
    },
    {
      "metric": "Share of online buyers using mobile payments, Abai region",
      "value": "19.89",
      "unit": "percent",
      "geo": "KZ-10",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://stat.gov.kz/api/iblock/element/281438/file/ru/"
    },
    {
      "metric": "Finding information about goods and services online, internet users 15+, Georgia",
      "value": "50.2",
      "unit": "percent",
      "geo": "GE",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://geostat.ge/media/82392/Indicators-of-Using-Information-and-Communication-Technologies-%28ICT%29-in-Households.pdf"
    },
    {
      "metric": "Estimated number of households, Uzbekistan",
      "value": "7665.2",
      "unit": "thousand households",
      "geo": "UZ",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://siat.stat.uz/data/2376/?lang=en"
    },
    {
      "metric": "Annual venture funding, Kazakhstan startups",
      "value": "209",
      "unit": "USD million",
      "geo": "KZ",
      "period": "2025",
      "tier": 3,
      "status": "proxy",
      "url": "https://rise.com.kz/reports/kazakhstan-startup-landscape-2026"
    },
    {
      "metric": "Reason for not buying online: personal data protection concerns, Azerbaijan",
      "value": "3.8",
      "unit": "percent of reasons",
      "geo": "AZ",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.stat.gov.az/source/digital_development/en/002_5en.xls"
    },
    {
      "metric": "E-commerce share of all consumer complaints to the Consumer Protection Committee, Kazakhstan",
      "value": "18,3",
      "unit": "percent",
      "geo": "KZ",
      "period": "2026-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://primeminister.kz/assets/media/obzr-ot-28-maia.pdf"
    },
    {
      "metric": "Non-buyers online citing no need as reason, Zhambyl region",
      "value": "65.9",
      "unit": "percent",
      "geo": "KZ-31",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://stat.gov.kz/api/iblock/element/281438/file/ru/"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}