{
  "slug": "cn-ecommerce",
  "name": "China E-commerce",
  "updated": "2026-10-05",
  "page": "https://godofstartups.com/atlas/markets/cn-ecommerce",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "China: growth of online retail sales of food, Jan-Aug 2026",
      "value": "15.9",
      "unit": "percent",
      "geo": "CN",
      "period": "2026-08",
      "tier": 1,
      "status": "ready",
      "url": "https://www.stats.gov.cn/english/PressRelease/202609/t20260916_1965341.html"
    },
    {
      "metric": "China: retail sales of consumer goods in urban areas, January-August cumulative",
      "value": "28,374.3",
      "unit": "CNY billion",
      "geo": "CN",
      "period": "2026-08",
      "tier": 1,
      "status": "ready",
      "url": "https://www.stats.gov.cn/english/PressRelease/202609/t20260916_1965341.html"
    },
    {
      "metric": "China: decline in retail sales of specialty stores above designated size, Jan-Aug 2026",
      "value": "2.2",
      "unit": "percent",
      "geo": "CN",
      "period": "2026-08",
      "tier": 1,
      "status": "ready",
      "url": "https://www.stats.gov.cn/english/PressRelease/202609/t20260916_1965341.html"
    },
    {
      "metric": "Alibaba segment revenue: Alibaba China E-commerce Group, total segment revenue",
      "value": "554217",
      "unit": "CNY million",
      "geo": "CN",
      "period": "2026-03",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1577552/000119312526231755/R76.htm"
    },
    {
      "metric": "Buyers sourcing or transacting on Alibaba.com B2B wholesale marketplace",
      "value": "47",
      "unit": "million buyers",
      "geo": "CN",
      "period": "2026-03",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1577552/000119312526231755/baba-20260331.htm"
    },
    {
      "metric": "Alibaba total revenue, year-on-year change",
      "value": "2.74",
      "unit": "percent change year-on-year",
      "geo": "CN",
      "period": "2026-03",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1577552/000119312526231755/R77.htm"
    },
    {
      "metric": "Reason for not using the internet: does not understand computers or the internet, China",
      "value": "47.9",
      "unit": "percent",
      "geo": "CN",
      "period": "2025-12",
      "tier": 1,
      "status": "ready",
      "url": "https://cnnic.cn/NMediaFile/2026/0304/MAIN1772588317069TUXN3827X8.pdf"
    },
    {
      "metric": "Netizens going online via mobile phone, China",
      "value": "99.6",
      "unit": "percent",
      "geo": "CN",
      "period": "2025-12",
      "tier": 1,
      "status": "ready",
      "url": "https://cnnic.cn/NMediaFile/2026/0304/MAIN1772588317069TUXN3827X8.pdf"
    },
    {
      "metric": "Average weekly time spent online per netizen, China",
      "value": "32.5",
      "unit": "hours/week",
      "geo": "CN",
      "period": "2025-12",
      "tier": 1,
      "status": "ready",
      "url": "https://cnnic.cn/NMediaFile/2026/0304/MAIN1772588317069TUXN3827X8.pdf"
    },
    {
      "metric": "Netizens who bought a smart product online in previous six months, China",
      "value": "444",
      "unit": "million people",
      "geo": "CN",
      "period": "2025-12",
      "tier": 1,
      "status": "ready",
      "url": "https://cnnic.cn/NMediaFile/2026/0304/MAIN1772588317069TUXN3827X8.pdf"
    },
    {
      "metric": "Netizens taking part in consumer goods trade-in promotion schemes, China",
      "value": "326",
      "unit": "million people",
      "geo": "CN",
      "period": "2025-12",
      "tier": 1,
      "status": "ready",
      "url": "https://cnnic.cn/NMediaFile/2026/0304/MAIN1772588317069TUXN3827X8.pdf"
    },
    {
      "metric": "Netizens wanting more targeted consumption subsidies for services, China",
      "value": "40.6",
      "unit": "percent",
      "geo": "CN",
      "period": "2025-12",
      "tier": 1,
      "status": "ready",
      "url": "https://cnnic.cn/NMediaFile/2026/0304/MAIN1772588317069TUXN3827X8.pdf"
    },
    {
      "metric": "Alibaba revenue by type of service: Customer management services (marketing and software service fees charged to mer",
      "value": "424877",
      "unit": "CNY million",
      "geo": "CN",
      "period": "2025-03",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1577552/000119312526231755/R77.htm"
    },
    {
      "metric": "China: online retail sales of goods and services, annual",
      "value": "15,972.2",
      "unit": "CNY billion",
      "geo": "CN",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.stats.gov.cn/english/PressRelease/202602/t20260228_1962661.html"
    },
    {
      "metric": "China: year-on-year growth of online retail sales of goods and services",
      "value": "8.6",
      "unit": "percent",
      "geo": "CN",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.stats.gov.cn/english/PressRelease/202602/t20260228_1962661.html"
    },
    {
      "metric": "China: online retail of physical goods as share of total retail sales of consumer goods",
      "value": "26.1",
      "unit": "percent",
      "geo": "CN",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.stats.gov.cn/english/PressRelease/202602/t20260228_1962661.html"
    },
    {
      "metric": "PDD Holdings revenue by monetisation type: Online marketing services and others (advertising revenue from merchants)",
      "value": "217783028",
      "unit": "CNY thousand",
      "geo": "CN",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1737806/000110465926050727/R74.htm"
    },
    {
      "metric": "JD.com operating cost line: Marketing expenses",
      "value": "83953",
      "unit": "CNY million",
      "geo": "CN",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1549802/000119312526157870/R4.htm"
    },
    {
      "metric": "JD.com consolidated operating margin (income from operations over net revenues)",
      "value": "0.21",
      "unit": "percent of net revenues",
      "geo": "CN",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1549802/000119312526157870/R4.htm"
    },
    {
      "metric": "JD.com marketing spend as a share of net revenues",
      "value": "6.41",
      "unit": "percent of net revenues",
      "geo": "CN",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1549802/000119312526157870/R4.htm"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}