{
  "slug": "eu-ecommerce",
  "name": "EU E-commerce",
  "updated": "2026-10-04",
  "page": "https://godofstartups.com/atlas/markets/eu-ecommerce",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "Consumer-facing companies offering online sales in addition to physical locations",
      "value": "42",
      "unit": "percent",
      "geo": "Euro area",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://www.ecb.europa.eu/press/use-of-cash/html/ecb.uccea202608.en.html"
    },
    {
      "metric": "Consumer-facing companies selling products and services exclusively online",
      "value": "4",
      "unit": "percent",
      "geo": "Euro area",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://www.ecb.europa.eu/press/use-of-cash/html/ecb.uccea202608.en.html"
    },
    {
      "metric": "Consumer-facing companies that accept crypto-assets as payment",
      "value": "0.2",
      "unit": "percent",
      "geo": "Euro area",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://www.ecb.europa.eu/press/use-of-cash/html/ecb.uccea202608.en.html"
    },
    {
      "metric": "Companies selling goods online that accept payment cards",
      "value": "82",
      "unit": "percent",
      "geo": "Euro area",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://www.ecb.europa.eu/press/use-of-cash/html/ecb.uccea202608.en.html"
    },
    {
      "metric": "B2C share of enterprise web sales value",
      "value": "49.31",
      "unit": "percent of web sales",
      "geo": "AT",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_evaln2?format=JSON&lang=EN&nace_r2=C10-S951_X_K&time=2023&time=2024&time=2025"
    },
    {
      "metric": "City residents: bought online in the last 3 months, EU27",
      "value": "65.27",
      "unit": "percent",
      "geo": "EU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?format=JSON&lang=EN&geo=EU27_2020&unit=PC_IND&indic_is=I_BUY3&ind_type=IND_DEG1&time=2025"
    },
    {
      "metric": "NACE A agriculture, forestry and fishing workers: bought online in the last 3 months, EU27",
      "value": "44.02",
      "unit": "percent",
      "geo": "EU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?format=JSON&lang=EN&geo=EU27_2020&unit=PC_IND&indic_is=I_BUY3&ind_type=EMP_A&time=2025"
    },
    {
      "metric": "Enterprises with web sales via own website, app or marketplace, HU",
      "value": "19.03",
      "unit": "percent of enterprises",
      "geo": "HU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_eseln2?format=JSON&lang=EN&geo=HU&nace_r2=C10-S951_X_K&indic_is=E_AWSELL&unit=PC_ENT&time=2019"
    },
    {
      "metric": "EDI-type sales as share of enterprise total turnover",
      "value": "12.19",
      "unit": "percent of turnover",
      "geo": "AT",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_evaln2?format=JSON&lang=EN&nace_r2=C10-S951_X_K&time=2023&time=2024&time=2025"
    },
    {
      "metric": "EU online buyers naming as their problem: wrong or damaged good/services delivered",
      "value": "10.36",
      "unit": "percent",
      "geo": "EU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_iprb21/default/table?lang=en"
    },
    {
      "metric": "No or low formal education (ISCED 0-2): share who have never bought online, EU27",
      "value": "29.06",
      "unit": "percent of individuals",
      "geo": "EU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?format=JSON&lang=EN&indic_is=I_BUX&unit=PC_IND&geo=EU27_2020"
    },
    {
      "metric": "EU online buyers whose delivery was slower than the seller indicated",
      "value": "19.92",
      "unit": "percent",
      "geo": "EU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_iprb21/default/table?lang=en"
    },
    {
      "metric": "EU online buyers blocked by a website or app too difficult to use or working unsatisfactorily",
      "value": "11.49",
      "unit": "percent",
      "geo": "EU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_iprb21/default/table?lang=en"
    },
    {
      "metric": "Low-educated (ISCED 0-2): made more than 10 online purchases in 3 months, EU27",
      "value": "9.08",
      "unit": "percent",
      "geo": "EU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?format=JSON&lang=EN&geo=EU27_2020&unit=PC_IND_BUY3&indic_is=I_BF_GT10&ind_type=I0_2&time=2025"
    },
    {
      "metric": "Enterprises with e-commerce sales, all sectors except finance, HU",
      "value": "21.31",
      "unit": "percent of enterprises",
      "geo": "HU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_eseln2?format=JSON&lang=EN&geo=HU&nace_r2=C10-S951_X_K&indic_is=E_AESELL&unit=PC_ENT&time=2025"
    },
    {
      "metric": "Other EU countries' share of enterprise web sales value",
      "value": "25.26",
      "unit": "percent of web sales",
      "geo": "AT",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_evaln2?format=JSON&lang=EN&nace_r2=C10-S951_X_K&time=2023&time=2024&time=2025"
    },
    {
      "metric": "EU online buyers for whom complaint and redress was difficult or got no satisfactory answer",
      "value": "6.33",
      "unit": "percent",
      "geo": "EU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_iprb21/default/table?lang=en"
    },
    {
      "metric": "EU online buyers who hit any problem with an online purchase in the past three months",
      "value": "35.43",
      "unit": "percent",
      "geo": "EU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_iprb21/default/table?lang=en"
    },
    {
      "metric": "City residents: never bought anything online, EU27",
      "value": "14.18",
      "unit": "percent",
      "geo": "EU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?format=JSON&lang=EN&geo=EU27_2020&unit=PC_IND&indic_is=I_BUX&ind_type=IND_DEG1&time=2025"
    },
    {
      "metric": "Private equity funds that raised capital in Europe during the year",
      "value": "820",
      "unit": "funds",
      "geo": "EU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.investeurope.eu/media/2icnrmzc/20260507-invest-europe-activity-data-report-2025.pdf"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}