{ "slug": "europe-hotel-seasonality", "question": "How seasonal are European hotels: how much of the year's business falls in summer, how many hotels close in winter, and how far do staff and prices swing?", "title": "Hotel Seasonality in Europe 2026: Summer Share of Nights by Country, Winter Closures, Staff and RevPAR Swings", "answer": { "headline": "In Bulgaria, Albania, Montenegro, Croatia and Greece about 40% of a year's hotel nights fall in July and August, against 25.5% in the EU. Spain had 550,715 hotel rooms open in January against 910,814 in August, only 133 of 1,381 Balearic hotels open in winter, and 62% of Greek hotels run seasonally, open 5.5–6.4 months a year.", "sample": "Eurostat tour_occ_nim (36 countries, hotels NACE I55.1, 2025), INE Spain hotel occupancy survey (2025–2026), Ibestat, INE Portugal, Istat Annuario 2024 (2023 data), Emilia-Romagna Region tourism statistics (2023), ITEP annual hotel survey for the Hellenic Chamber of Hotels (n=621, 2025)", "verifiedAsOf": "2026-11-01" }, "sections": [ { "id": "summer-share", "title": "Share of a year's hotel nights spent in July and August, 2025 (%)", "note": "Nights spent in hotels in July plus August, divided by the year's total. If demand were spread evenly, two months would hold about 17% of nights (our calculation, 2/12). The Balkans and the Eastern Mediterranean are the most summer-dependent; Benelux and Germany the least.", "rows": [ { "label": "Bulgaria", "value": "43.2%", "segment": "highest in this set", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=BG&time=2025-07&time=2025-08", "tier": 1 }, { "label": "Albania", "value": "41.4%", "segment": "", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=AL&time=2025-07&time=2025-08", "tier": 1 }, { "label": "Montenegro", "value": "40.4%", "segment": "", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=ME&time=2025-07&time=2025-08", "tier": 1 }, { "label": "Croatia", "value": "38.7%", "segment": "", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=HR&time=2025-07&time=2025-08", "tier": 1 }, { "label": "Greece", "value": "38.2%", "segment": "", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=EL&time=2025-07&time=2025-08", "tier": 1 }, { "label": "Romania", "value": "32.2%", "segment": "", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=RO&time=2025-07&time=2025-08", "tier": 1 }, { "label": "Italy", "value": "29.9%", "segment": "", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=IT&time=2025-07&time=2025-08", "tier": 1 }, { "label": "Cyprus", "value": "29.6%", "segment": "", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=CY&time=2025-07&time=2025-08", "tier": 1 }, { "label": "Türkiye", "value": "29.2%", "segment": "", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=TR&time=2025-07&time=2025-08", "tier": 1 }, { "label": "EU27", "value": "25.5%", "segment": "benchmark", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim", "tier": 1 }, { "label": "Spain", "value": "25.4%", "segment": "national average hides island and coastal extremes, see below", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=ES&time=2025-07&time=2025-08", "tier": 1 }, { "label": "Portugal", "value": "24.0%", "segment": "", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=PT&time=2025-07&time=2025-08", "tier": 1 }, { "label": "Austria", "value": "22.7%", "segment": "two seasons: summer and ski", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=AT&time=2025-07&time=2025-08", "tier": 1 }, { "label": "France", "value": "22.1%", "segment": "", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=FR&time=2025-07&time=2025-08", "tier": 1 }, { "label": "Germany", "value": "20.3%", "segment": "", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=DE&time=2025-07&time=2025-08", "tier": 1 }, { "label": "Belgium", "value": "19.8%", "segment": "lowest in this set", "period": "2025", "source": "Eurostat (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim?format=JSON&lang=EN&unit=NR&nace_r2=I551&c_resid=TOTAL&geo=BE&time=2025-07&time=2025-08", "tier": 1 } ], "chart": "bars" }, { "id": "winter-closures", "title": "How much of the hotel stock closes in winter", "note": "Only Spain, Portugal, Italy and Greece publish what is actually open month by month. In the Balearics and on Rimini's coast most hotels are seasonal businesses; Lisbon and Madeira stay open all year.", "rows": [ { "label": "Spain — hotel rooms open in August", "value": "910,814", "segment": "all categories, season peak", "period": "Aug 2026", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2011", "tier": 1 }, { "label": "Spain — hotel rooms open in January", "value": "550,715", "segment": "all categories, season low · about 40% fewer than in August (our calculation)", "period": "Jan 2026", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2011", "tier": 1 }, { "label": "Spain — share of August hotel rooms in coastal zones that close for winter", "value": "39.8%", "segment": "zones where January open rooms are under half of August", "period": "Aug 2026", "source": "INE Spain, hotel occupancy survey by tourist zone", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2013", "tier": 1 }, { "label": "Balearic Islands — hotels open in August", "value": "1,381", "segment": "estimated open establishments", "period": "Aug 2025", "source": "INE Spain", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Balearic Islands — hotels open in January", "value": "133", "segment": "estimated open establishments · fewer than one in ten of the August count (our calculation)", "period": "Jan 2025", "source": "INE Spain", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Balearic Islands — share of August room stock open in January", "value": "6.18%", "segment": "hotels and hostals", "period": "Jan 2026", "source": "Ibestat", "url": "https://ibestat.es/edatos/apps/statistical-visualizer/visualizer/data.html?resourceType=query&agencyId=IBESTAT&resourceId=000061A_000009", "tier": 1 }, { "label": "Mallorca — share of existing hotel bed-places open in January", "value": "6.36%", "segment": "", "period": "Jan 2025", "source": "Ibestat", "url": "https://ibestat.es/edatos/apps/statistical-visualizer/visualizer/data.html?resourceType=query&agencyId=IBESTAT&resourceId=000061A_000004", "tier": 1 }, { "label": "Ibiza and Formentera — share of existing hotel bed-places open in January", "value": "3.52%", "segment": "", "period": "Jan 2025", "source": "Ibestat", "url": "https://ibestat.es/edatos/apps/statistical-visualizer/visualizer/data.html?resourceType=query&agencyId=IBESTAT&resourceId=000061A_000004", "tier": 1 }, { "label": "Menorca — share of existing hotel bed-places open in January", "value": "2.01%", "segment": "", "period": "Jan 2025", "source": "Ibestat", "url": "https://ibestat.es/edatos/apps/statistical-visualizer/visualizer/data.html?resourceType=query&agencyId=IBESTAT&resourceId=000061A_000004", "tier": 1 }, { "label": "Algarve — open bed capacity in January as a share of August", "value": "59.7%", "segment": "tourist accommodation, summer resort region", "period": "Jan 2025", "source": "INE Portugal", "url": "https://www.ine.pt/ngt_server/attachfileu.jsp?look_parentBoui=817594272&att_display=n&att_download=y", "tier": 1 }, { "label": "Madeira — open bed capacity in January as a share of August", "value": "88.4%", "segment": "year-round resort region", "period": "Jan 2025", "source": "INE Portugal", "url": "https://www.ine.pt/ngt_server/attachfileu.jsp?look_parentBoui=817594272&att_display=n&att_download=y", "tier": 1 }, { "label": "Greater Lisbon — open bed capacity in January as a share of August", "value": "93.9%", "segment": "city", "period": "Jan 2025", "source": "INE Portugal", "url": "https://www.ine.pt/ngt_server/attachfileu.jsp?look_parentBoui=817594272&att_display=n&att_download=y", "tier": 1 }, { "label": "Rimini province — seasonal (not year-round) hotels", "value": "1,710", "segment": "Adriatic coast", "period": "2023", "source": "Emilia-Romagna Region, tourism statistics", "url": "https://statistica.regione.emilia-romagna.it/statistiche-per-temi/turismo/dati-preliminari/dati-consolidati-2023/analisi-territoriale-della-offerta-turistica/dettaglio-provinciale/rimini/rimini-anno-2023.pdf/@@download/file", "tier": 1 }, { "label": "Rimini province — share of hotel rooms in seasonal hotels", "value": "82.9%", "segment": "60,237 of 72,645 rooms", "period": "2023", "source": "Emilia-Romagna Region, tourism statistics", "url": "https://statistica.regione.emilia-romagna.it/statistiche-per-temi/turismo/dati-preliminari/dati-consolidati-2023/analisi-territoriale-della-offerta-turistica/dettaglio-provinciale/rimini/rimini-anno-2023.pdf/@@download/file", "tier": 1 }, { "label": "Greece — share of hotels operating seasonally", "value": "62%", "segment": "hotel association survey, n=621", "period": "2025", "source": "ITEP for the Hellenic Chamber of Hotels", "url": "https://www.itep.gr/wp-content/uploads/2026/08/AS_2025_total_en.pdf", "tier": 2 }, { "label": "Greece — share of hotel room capacity in seasonal hotels", "value": "74%", "segment": "hotel association survey, n=621", "period": "2025", "source": "ITEP for the Hellenic Chamber of Hotels", "url": "https://www.itep.gr/wp-content/uploads/2026/08/AS_2025_total_en.pdf", "tier": 2 } ] }, { "id": "months-open", "title": "Months a Greek seasonal hotel is open, by category, 2025", "note": "Average months of operation among hotels that close part of the year. Higher-category hotels stay open almost a month longer, but even a 5-star seasonal hotel is closed for more than five months.", "rows": [ { "label": "5-star", "value": "6.4 months", "segment": "seasonal hotels only", "period": "2025", "source": "ITEP for the Hellenic Chamber of Hotels", "url": "https://www.itep.gr/wp-content/uploads/2026/08/AS_2025_total_en.pdf", "tier": 2 }, { "label": "4-star", "value": "6.2 months", "segment": "seasonal hotels only", "period": "2025", "source": "ITEP for the Hellenic Chamber of Hotels", "url": "https://www.itep.gr/wp-content/uploads/2026/08/AS_2025_total_en.pdf", "tier": 2 }, { "label": "3-star", "value": "5.8 months", "segment": "seasonal hotels only", "period": "2025", "source": "ITEP for the Hellenic Chamber of Hotels", "url": "https://www.itep.gr/wp-content/uploads/2026/08/AS_2025_total_en.pdf", "tier": 2 }, { "label": "2-star", "value": "5.5 months", "segment": "seasonal hotels only", "period": "2025", "source": "ITEP for the Hellenic Chamber of Hotels", "url": "https://www.itep.gr/wp-content/uploads/2026/08/AS_2025_total_en.pdf", "tier": 2 }, { "label": "1-star", "value": "5.5 months", "segment": "seasonal hotels only", "period": "2025", "source": "ITEP for the Hellenic Chamber of Hotels", "url": "https://www.itep.gr/wp-content/uploads/2026/08/AS_2025_total_en.pdf", "tier": 2 } ], "chart": "bars" }, { "id": "italy-full-year", "title": "Italy: hotel bed-places used over the full year, counting closed months, 2023 (%)", "note": "Istat's gross utilisation divides nights by all bed-places for 365 days, so closed months count as empty. The Alpine provinces and Rome's region use their beds most; the southern coast and islands least. For contrast, Eurostat's net occupancy, which counts only open days, was 53.3% for Italian hotels in 2025.", "rows": [ { "label": "Lazio", "value": "49.6%", "segment": "region incl. Rome", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "South Tyrol (Bolzano)", "value": "45.8%", "segment": "Alpine, summer and ski", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "Trentino (Trento)", "value": "40.5%", "segment": "Alpine, summer and ski", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "Veneto", "value": "39.5%", "segment": "", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "Lombardy", "value": "39.2%", "segment": "", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "Campania", "value": "35.7%", "segment": "", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "Italy — all hotels", "value": "33.8%", "segment": "national benchmark", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "Tuscany", "value": "30.9%", "segment": "", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "Emilia-Romagna", "value": "28.5%", "segment": "incl. Rimini coast", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "Sicily", "value": "26.2%", "segment": "", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "Sardinia", "value": "23.1%", "segment": "", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "Apulia", "value": "22.5%", "segment": "", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "Calabria", "value": "18.9%", "segment": "lowest in this set", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 } ], "chart": "bars" }, { "id": "italy-by-category", "title": "Italy: full-year bed-place utilisation by hotel category, 2023 (%)", "note": "Same Istat gross measure. Higher-category hotels use almost twice as much of the year as 1–2 star hotels.", "rows": [ { "label": "4- and 5-star hotels", "value": "40.2%", "segment": "incl. 5-star luxury", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "3-star hotels and tourist residences", "value": "30.5%", "segment": "", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 }, { "label": "1- and 2-star hotels", "value": "22.1%", "segment": "", "period": "2023", "source": "Istat, Annuario Statistico Italiano 2024", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf", "tier": 1 } ], "chart": "bars" }, { "id": "staff-swing", "title": "Spain: hotel staff in August divided by hotel staff in January, 2025 (ratio)", "note": "How many times more people hotels employ at the summer peak than in January. A ratio of 1 means a year-round workforce. Summer-coast provinces hire and release most of their staff each year; the Canaries, Madrid and Seville do not.", "rows": [ { "label": "Balearic Islands", "value": "18.98×", "segment": "summer resort · 77,349 hotel staff in August 2025", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Huelva province", "value": "8.40×", "segment": "summer resort", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Tarragona province", "value": "8.10×", "segment": "summer resort", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Almería province", "value": "5.69×", "segment": "summer resort", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Girona province", "value": "4.75×", "segment": "summer resort", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Castellón province", "value": "4.32×", "segment": "summer resort", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Cádiz province", "value": "3.51×", "segment": "summer resort", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Málaga province", "value": "1.91×", "segment": "coast, open in winter", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Spain — all hotels", "value": "1.89×", "segment": "national benchmark", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2011", "tier": 1 }, { "label": "Alicante province", "value": "1.60×", "segment": "coast, open in winter", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Barcelona province", "value": "1.36×", "segment": "city", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Sevilla province", "value": "1.04×", "segment": "city", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Community of Madrid", "value": "1.03×", "segment": "city", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Canary Islands", "value": "1.00×", "segment": "year-round resort", "period": "2025", "source": "INE Spain, hotel occupancy survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 } ], "chart": "bars" }, { "id": "prices-occupancy", "title": "Prices and occupancy through the season", "note": "Revenue per available room in August divided by January, plus occupancy at the peak and in the low season. Seasonal destinations swing much harder than the national average, and lower categories swing harder than luxury hotels.", "rows": [ { "label": "Spain, 3-star hotels — August RevPAR ÷ January RevPAR", "value": "2.21×", "segment": "national", "period": "2025", "source": "INE Spain, hotel price and profitability indicators", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2056", "tier": 1 }, { "label": "Spain, 4-star hotels — August RevPAR ÷ January RevPAR", "value": "1.91×", "segment": "national", "period": "2025", "source": "INE Spain, hotel price and profitability indicators", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2056", "tier": 1 }, { "label": "Spain, 5-star hotels — August RevPAR ÷ January RevPAR", "value": "1.66×", "segment": "national", "period": "2025", "source": "INE Spain, hotel price and profitability indicators", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2056", "tier": 1 }, { "label": "Balearic Islands, all hotels and hostals — August RevPAR ÷ January RevPAR", "value": "3.99×", "segment": "summer resort", "period": "2025", "source": "Ibestat", "url": "https://ibestat.es/edatos/apps/statistical-visualizer/visualizer/data.html?resourceType=query&agencyId=IBESTAT&resourceId=000063A_000004", "tier": 1 }, { "label": "Balearic Islands, 5-star hotels — August RevPAR ÷ January RevPAR", "value": "4.9×", "segment": "summer resort", "period": "2025", "source": "Ibestat", "url": "https://ibestat.es/edatos/apps/statistical-visualizer/visualizer/data.html?resourceType=query&agencyId=IBESTAT&resourceId=000063A_000004", "tier": 1 }, { "label": "Balearic Islands, 4-star hotels — August RevPAR ÷ January RevPAR", "value": "3.53×", "segment": "summer resort", "period": "2025", "source": "Ibestat", "url": "https://ibestat.es/edatos/apps/statistical-visualizer/visualizer/data.html?resourceType=query&agencyId=IBESTAT&resourceId=000063A_000004", "tier": 1 }, { "label": "Greece, seasonal hotels — average double-room rate in August", "value": "€215", "segment": "hotel association survey, n=621", "period": "Aug 2025", "source": "ITEP for the Hellenic Chamber of Hotels", "url": "https://www.itep.gr/wp-content/uploads/2026/08/AS_2025_total_en.pdf", "tier": 2 }, { "label": "Greece, seasonal hotels — average double-room rate in October", "value": "€130", "segment": "hotel association survey · about 40% below August (our calculation)", "period": "Oct 2025", "source": "ITEP for the Hellenic Chamber of Hotels", "url": "https://www.itep.gr/wp-content/uploads/2026/08/AS_2025_total_en.pdf", "tier": 2 }, { "label": "Balearic Islands — hotel room occupancy in August", "value": "92.09%", "segment": "summer peak", "period": "Aug 2026", "source": "INE Spain", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2066", "tier": 1 }, { "label": "Algarve — net room occupancy in August", "value": "80.14%", "segment": "tourist accommodation", "period": "Aug 2025", "source": "INE Portugal", "url": "https://www.ine.pt/ngt_server/attachfileu.jsp?look_parentBoui=817594272&att_display=n&att_download=y", "tier": 1 }, { "label": "Algarve — net room occupancy in January", "value": "31.62%", "segment": "tourist accommodation, open establishments only", "period": "Jan 2025", "source": "INE Portugal", "url": "https://www.ine.pt/ngt_server/attachfileu.jsp?look_parentBoui=817594272&att_display=n&att_download=y", "tier": 1 }, { "label": "Canary Islands — hotel room occupancy, full year", "value": "83.76%", "segment": "year-round resort", "period": "2025", "source": "ISTAC (Canary Islands Statistics Institute)", "url": "https://www3.gobiernodecanarias.org/istac/statistical-visualizer/visualizer/data.html?resourceType=dataset&agencyId=ISTAC&resourceId=C00065A_000001", "tier": 1 }, { "label": "Canary Islands, 4-star hotels — room occupancy in January", "value": "89.19%", "segment": "winter is high season here", "period": "Jan 2025", "source": "ISTAC (Canary Islands Statistics Institute)", "url": "https://www3.gobiernodecanarias.org/istac/statistical-visualizer/visualizer/data.html?resourceType=dataset&agencyId=ISTAC&resourceId=C00065A_000001", "tier": 1 } ] } ], "reconciliation": { "title": "Why seasonality numbers for the same country look so different", "body": "Three measures answer three different questions. First, the summer share of nights (Eurostat) is about demand: it says nothing about whether hotels close, which is why Spain's national 25.4% sits next to the Balearics, where only 6.18% of the August room stock is open in January. National averages blend year-round cities and islands with summer coasts; the province and island rows matter more than the country row. Second, occupancy is usually measured only over open establishments or open days. Algarve occupancy of 31.62% in January is the occupancy of what stayed open, and Eurostat's 53.3% net occupancy for Italy counts only open days, while Istat's 33.8% gross rate counts closed months as empty. Use the gross measure when you plan revenue per property per year. Third, sources count different stock: INE Spain counts hotels and hostals, Ibestat reports both establishments and bed-places, INE Portugal counts all tourist accommodation, and the Greek figures come from a hotel association survey of 621 hotels weighted to the 10,118 in the country, not from official statistics. Italian gross rates and the Rimini breakdown are 2023 data; most other rows are 2025–2026. Countries such as Croatia and Bulgaria have the most summer-dependent demand but do not publish winter closures in a comparable form.", "sources": [ { "source": "Eurostat — nights spent at tourist accommodation, monthly (tour_occ_nim)", "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nim" }, { "source": "INE Spain — Hotel Occupancy Survey", "url": "https://www.ine.es/jaxiT3/Tabla.htm?t=2011" }, { "source": "Ibestat — Balearic Islands tourist accommodation statistics", "url": "https://ibestat.es/edatos/apps/statistical-visualizer/visualizer/data.html?resourceType=query&agencyId=IBESTAT&resourceId=000061A_000004" }, { "source": "INE Portugal — Tourism activity", "url": "https://www.ine.pt/ngt_server/attachfileu.jsp?look_parentBoui=817594272&att_display=n&att_download=y" }, { "source": "Istat — Annuario Statistico Italiano 2024, chapter 19", "url": "https://www.istat.it/storage/ASI/2024/capitoli/C19.pdf" }, { "source": "ITEP — Annual Survey for the Hotel Sector 2025", "url": "https://www.itep.gr/wp-content/uploads/2026/08/AS_2025_total_en.pdf" } ] }, "methodology": "Every number on this page is a fact node in the God of Startups Atlas — a knowledge graph where each metric carries its source URL, reporting period, evidence tier and the verbatim quote it was taken from. Tier 1 means official statistics (Eurostat, INE Spain, Ibestat, ISTAC, INE Portugal, Istat, the Emilia-Romagna Region); tier 2 means industry research with a disclosed method (the ITEP survey for the Hellenic Chamber of Hotels). Ratios such as August-to-January staff and RevPAR are published as fact nodes computed from the source's monthly series; the few comparisons marked 'our calculation' are simple divisions of two figures shown on this page. Values are shown in the units the source reports; nothing is converted, estimated or modelled.", "metaTitle": "Hotel Seasonality in Europe 2026: Nights, Closures, Staff", "metaDescription": "Bulgaria, Croatia and Greece take ~40% of hotel nights in July–August vs 25.5% in the EU; Spain had 550,715 rooms open in January vs 910,814 in August.", "cite": "God of Startups Atlas (2026). Hotel Seasonality in Europe 2026: Summer Share of Nights by Country, Winter Closures, Staff and RevPAR Swings. https://godofstartups.com/atlas/europe-hotel-seasonality — data: Eurostat, INE Spain, Ibestat, ISTAC, INE Portugal, Istat, Emilia-Romagna Region, ITEP. Licence: CC BY 4.0.", "page": "https://godofstartups.com/atlas/europe-hotel-seasonality", "license": "https://creativecommons.org/licenses/by/4.0/", "note": "Each row carries its primary source, period and evidence tier (1 = official/statutory, 2 = industry research with disclosed method)." }