{
  "slug": "global-edtech",
  "name": "Global EdTech & Online Learning",
  "updated": "2026-11-02",
  "page": "https://godofstartups.com/atlas/markets/global-edtech",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "Government expenditure on education, total (% of GDP)",
      "value": "3.97",
      "unit": "percent of GDP",
      "geo": "PH",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://api.worldbank.org/v2/country/IN;ID;VN;TH;PH;MY;BD;PK;LK;KH;MN;NP;NG;KE;ZA;EG;GH;ET;TZ;UG;RW;SN;CI;MA;TN;BR;MX;CO;CL;PE;AR;EC;GT;DO;CR;UY;PY;BO/indicator/SE.XPD.TOTL.GD.ZS?format=json&per_page=5000&mrv=5"
    },
    {
      "metric": "Coursera quarterly revenue, total",
      "value": "376.7",
      "unit": "USD million",
      "geo": "GLOBAL",
      "period": "2026-Q3",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1651562/000165156226000068/cour-20260930xexx991.htm"
    },
    {
      "metric": "Average monthly spending per student on online/correspondence courses, general subjects, South Korea",
      "value": "11,000",
      "unit": "KRW/month",
      "geo": "KR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.index.go.kr/unity/potal/FileDown.do?seq=16812&id=2697&div=1"
    },
    {
      "metric": "Coursera Plus list price, annual billing",
      "value": "343",
      "unit": "EUR per year",
      "geo": "EU",
      "period": "2026-10",
      "tier": 3,
      "status": "proxy",
      "url": "https://www.coursera.org/courseraplus"
    },
    {
      "metric": "DAU to MAU ratio, Duolingo",
      "value": "41.7",
      "unit": "percent",
      "geo": "GLOBAL",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/0001562088/000162828026053299/q2fy26duolingo6-30x26share.htm"
    },
    {
      "metric": "Paid consumer subscribers, Coursera+Udemy combined",
      "value": "1655",
      "unit": "thousand",
      "geo": "GLOBAL",
      "period": "2026-06-30",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1651562/000165156226000063/cour-20260630.htm"
    },
    {
      "metric": "Quarterly subscription revenue per paid subscriber, Duolingo",
      "value": "20.3",
      "unit": "USD per subscriber per quarter",
      "geo": "GLOBAL",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/0001562088/000162828026053299/q2fy26duolingo6-30x26share.htm"
    },
    {
      "metric": "Stride General Education revenue per enrollment, quarter",
      "value": "2670",
      "unit": "USD per student",
      "geo": "US",
      "period": "2026-Q3",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1157408/000117184326006722/exh_991.htm"
    },
    {
      "metric": "Laureate adjusted EBITDA, Mexico, quarter",
      "value": "62.1",
      "unit": "USD million",
      "geo": "MX",
      "period": "2026-Q3",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/912766/000091276626000004/laur09302026earningsreleas.htm"
    },
    {
      "metric": "Share of revenue derived from Apple App Store, Duolingo",
      "value": "62",
      "unit": "percent",
      "geo": "GLOBAL",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1562088/000162828026012494/duol-20251231.htm"
    },
    {
      "metric": "Paid subscribers as share of monthly active users, Duolingo",
      "value": "9.0",
      "unit": "percent",
      "geo": "GLOBAL",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1562088/000162828026012494/duol-20251231.htm"
    },
    {
      "metric": "Laureate total student enrollments, Mexico",
      "value": "292,500",
      "unit": "students",
      "geo": "MX",
      "period": "2026-09",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/912766/000091276626000004/laur09302026earningsreleas.htm"
    },
    {
      "metric": "Share of edtech startups naming sales as their biggest challenge",
      "value": "65",
      "unit": "percent",
      "geo": "DE",
      "period": "2024",
      "tier": 2,
      "status": "proxy",
      "url": "https://startupverband.de/fileadmin/startupverband/mediaarchiv/research/sonstige_studien/EdTech_Startup_Monitor_2024.pdf"
    },
    {
      "metric": "Low achievers among 15-year-olds (PISA), Science",
      "value": "38.5",
      "unit": "percent",
      "geo": "AL",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/sdg_04_40?format=JSON&lang=EN&geo=EU27_2020&geo=AT&geo=BE&geo=BG&geo=CY&geo=CZ&geo=DE&geo=DK&geo=EE&geo=EL&geo=ES&geo=FI&geo=FR&geo=HR&geo=HU&geo=IE&geo=IT&geo=LT&geo=LU&geo=LV&geo=MT&geo=NL&geo=PL&geo=PT&geo=RO&geo=SE&geo=SI&geo=SK&geo=UK&geo=CH&geo=NO&geo=GR&geo=UA&geo=RS&geo=MD&geo=AL&geo=MK&geo=BA&geo=ME&lastTimePeriod=3"
    },
    {
      "metric": "Overall learning gain from after-school GPT-4 tutoring vs control",
      "value": "0.3",
      "unit": "standard deviations",
      "geo": "NG",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://blogs.worldbank.org/en/developmenttalk/addressing-the-learning-crisis-with-generative-ai--lessons-from-"
    },
    {
      "metric": "Share of online course completers reporting a higher job level, Colombia",
      "value": "39",
      "unit": "percent",
      "geo": "CO",
      "period": "2025",
      "tier": 3,
      "status": "context",
      "url": "https://blog.coursera.org/introducing-courseras-2025-learner-outcomes-report-global-findings-show-measurable-career-impact-for-online-learners"
    },
    {
      "metric": "Monthly private education spending per student, household income KRW 3-4M, South Korea",
      "value": "25.3",
      "unit": "KRW 10 thousand/month",
      "geo": "KR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.index.go.kr/unity/potal/FileDown.do?seq=16812&id=2697&div=1"
    },
    {
      "metric": "Private education participation rate, household income KRW 5-6M, South Korea",
      "value": "74.9",
      "unit": "percent",
      "geo": "KR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.index.go.kr/unity/potal/FileDown.do?seq=16812&id=2697&div=1"
    },
    {
      "metric": "Number of edtech startups headquartered in Berlin",
      "value": "142",
      "unit": "count",
      "geo": "DE",
      "period": "2024",
      "tier": 2,
      "status": "proxy",
      "url": "https://startupverband.de/fileadmin/startupverband/mediaarchiv/research/sonstige_studien/EdTech_Startup_Monitor_2024.pdf"
    },
    {
      "metric": "Children out of school (% of primary school age)",
      "value": "0.88",
      "unit": "percent",
      "geo": "ID",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://api.worldbank.org/v2/country/IN;ID;NG;KE;BR;MX;VN;PH;PK;BD;SA;AE;MA;ZA;CO;TH;EG;TR/indicator/SE.PRM.UNER.ZS?format=json&per_page=5000&mrv=5"
    },
    {
      "metric": "Share of EdTech founders who met 30 or more investors while fundraising",
      "value": "48.4",
      "unit": "percent",
      "geo": "GLOBAL",
      "period": "2024",
      "tier": 2,
      "status": "proxy",
      "url": "https://wgulabs.org/posts/how-edtech-founders-are-driving-startup-success-in-a-funding-drought"
    },
    {
      "metric": "Share of 15-year-olds distracted by using digital devices in most or every maths lesson",
      "value": "30.4",
      "unit": "percent",
      "geo": "CO",
      "period": "2022",
      "tier": 1,
      "status": "ready",
      "url": "https://csi.gov.cz/CSICR/media/Prilohy/2024_p%c5%99%c3%adlohy/Dokumenty/PISA_2022_Vol_II.pdf"
    },
    {
      "metric": "Chegg Skilling (language and workforce skilling) revenue growth year over year",
      "value": "2",
      "unit": "percent",
      "geo": "GLOBAL",
      "period": "Q2 2026",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1364954/000136495426000088/chgg-20260630.htm"
    },
    {
      "metric": "Coursera consumer revenue, subscriptions",
      "value": "121.7",
      "unit": "USD million",
      "geo": "GLOBAL",
      "period": "Q2 2026",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1651562/000165156226000063/cour-20260630.htm"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}