{
  "slug": "global-travel-distribution",
  "name": "Hotel Distribution & OTAs",
  "updated": "2026-10-05",
  "page": "https://godofstartups.com/atlas/markets/global-travel-distribution",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "Average daily rates booked on Expedia Group, year-over-year change",
      "value": "5",
      "unit": "percent",
      "geo": "Global",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm"
    },
    {
      "metric": "Properties listed on Booking.com",
      "value": "4.4",
      "unit": "million properties",
      "geo": "Global",
      "period": "2025-12-31",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm"
    },
    {
      "metric": "Lodging properties available on the Expedia Group marketplace",
      "value": "3.6",
      "unit": "million properties",
      "geo": "global",
      "period": "2025-12-31",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm"
    },
    {
      "metric": "Booking Holdings total revenues as a percentage of gross bookings (realised take rate)",
      "value": "14.5",
      "unit": "percent",
      "geo": "Global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm"
    },
    {
      "metric": "Year-on-year revenue growth of the Sabre Distribution segment",
      "value": "1.99",
      "unit": "percent",
      "geo": "global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1597033/000162828026008800/sabr-20251231.htm"
    },
    {
      "metric": "Airbnb nights and seats booked, North America",
      "value": "158",
      "unit": "million nights and seats",
      "geo": "NA",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1559720/000155972026000004/abnb-20251231.htm"
    },
    {
      "metric": "Booking Holdings room nights reserved",
      "value": "1235",
      "unit": "million room nights",
      "geo": "Global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm"
    },
    {
      "metric": "Year-over-year growth of Booking Holdings total gross bookings",
      "value": "12.4",
      "unit": "percent",
      "geo": "Global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm"
    },
    {
      "metric": "Booking Holdings sales and other expenses as a percentage of total revenues (payment and customer-service cost of a book",
      "value": "12.8",
      "unit": "percent",
      "geo": "Global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm"
    },
    {
      "metric": "Share of Sabre revenue paid back to travel agencies and other distribution partners as incentive consideration and other",
      "value": "43.6",
      "unit": "percent",
      "geo": "Global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1597033/000162828026008800/sabr-20251231.htm"
    },
    {
      "metric": "Share of Booking.com room nights booked for alternative accommodation properties",
      "value": "36",
      "unit": "percent",
      "geo": "Global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm"
    },
    {
      "metric": "Booking Holdings merchant revenues",
      "value": "17755",
      "unit": "USD million",
      "geo": "Global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm"
    },
    {
      "metric": "Booking Holdings marketing expenses (performance and brand marketing, substantially variable)",
      "value": "8186",
      "unit": "USD million",
      "geo": "Global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm"
    },
    {
      "metric": "Booking Holdings total gross bookings (retail value of room nights, rental car days and airline tickets reserved)",
      "value": "186107",
      "unit": "USD million",
      "geo": "Global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1075531/000107553126000009/bkng-20251231.htm"
    },
    {
      "metric": "Expedia Group revenue from the merchant business model",
      "value": "10256",
      "unit": "USD million",
      "geo": "global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm"
    },
    {
      "metric": "Expedia Group direct selling and marketing spend (traffic generation from search engines and portals, TV and print, affi",
      "value": "7349",
      "unit": "USD million",
      "geo": "global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm"
    },
    {
      "metric": "Average booking value per night or seat booked on Airbnb",
      "value": "171.24",
      "unit": "USD per night or seat",
      "geo": "global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1559720/000155972026000004/abnb-20251231.htm"
    },
    {
      "metric": "Average nights per booking on Airbnb",
      "value": "3.7",
      "unit": "nights per booking",
      "geo": "global",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1559720/000155972026000004/abnb-20251231.htm"
    },
    {
      "metric": "Passengers boarded on flights run on Amadeus airline reservation and inventory platforms",
      "value": "2249",
      "unit": "million passengers",
      "geo": "global",
      "period": "2025",
      "tier": 2,
      "status": "proxy",
      "url": "https://amadeus.com/content/dam/amadeuswebevo/documents/en/global-report-2025/chapters/amadeus-profile-and-corporate-performance.pdf"
    },
    {
      "metric": "Share of European hotels reporting that OTAs undercut their rates",
      "value": "51",
      "unit": "percent of hotels",
      "geo": "EU",
      "period": "2025",
      "tier": 2,
      "status": "proxy",
      "url": "https://www.hotrec.eu/media/static/files/import/all_news_2026_2026_35/full-study_european-hotel-distribution-study-2026_hotrec.pdf"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}