{
  "slug": "hu-fintech",
  "name": "Hungary fintech",
  "updated": "2026-09-22",
  "page": "https://godofstartups.com/atlas/markets/hu-fintech",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "Outstanding bank loans to non-financial corporations, Hungary",
      "value": "38071.14263829787",
      "unit": "EUR million",
      "geo": "HU",
      "period": "2026-07",
      "tier": 1,
      "status": "ready",
      "url": "https://data-api.ecb.europa.eu/service/data/BSI/M.HU.N.A.A20.A.1.U6.2240.Z01.E?format=csvdata&startPeriod=2019-12"
    },
    {
      "metric": "Individuals who purchased insurance policies online, Hungary, Eurostat",
      "value": "22.23",
      "unit": "percent of individuals aged 16-74",
      "geo": "HU",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ifi20/default/table"
    },
    {
      "metric": "Gross operating rate, financial services (NACE K64), Hungary",
      "value": "24.72",
      "unit": "percent",
      "geo": "HU",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/sbs_ovw_act?format=JSON&lang=EN&nace_r2=K64&indic_sbs=NETTUR_EMP_TEUR&indic_sbs=GOR_PC&time=2024"
    },
    {
      "metric": "GDP per capita in purchasing power standards, Hungary, Eurostat",
      "value": "30445.5",
      "unit": "PPS per capita",
      "geo": "HU",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/nama_10_pc?format=JSON&geo=CZ&geo=HU&unit=CP_PPS_EU27_2020_HAB&na_item=B1GQ&time=2024"
    },
    {
      "metric": "Individuals using the internet for internet banking, by country, Eurostat",
      "value": "66.9",
      "unit": "% of individuals",
      "geo": "HU",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://www.ksh.hu/evkonyvek/2024/magyar-statisztikai-zsebkonyv-2024/pdf/statistical_pocketbook_of_hungary_2024.pdf"
    },
    {
      "metric": "Enterprises reporting problems with late payments, Hungary",
      "value": "53",
      "unit": "percent",
      "geo": "HU",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://single-market-economy.ec.europa.eu/document/download/db1722d8-9cad-40fd-9ad4-f56a907317fa_en?filename=AnnualReport2025_FinalC.pdf"
    },
    {
      "metric": "Share of invoices paid before due date by micro firms, Hungary",
      "value": "76",
      "unit": "percent",
      "geo": "HU",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://single-market-economy.ec.europa.eu/document/download/db1722d8-9cad-40fd-9ad4-f56a907317fa_en?filename=AnnualReport2025_FinalC.pdf"
    },
    {
      "metric": "New businesses registered, by country, World Bank",
      "value": "23691",
      "unit": "count",
      "geo": "HU",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/IC.BUS.NREG?locations=HU"
    },
    {
      "metric": "Low digital skills among people aged 16–74, Hungary",
      "value": "19",
      "unit": "percent",
      "geo": "HU",
      "period": "2023",
      "tier": 1,
      "status": "ready",
      "url": "https://ksh.hu/kiadvanyok/fenntarthato-fejlodes-indikatorai/2024/1-28"
    },
    {
      "metric": "Digital payment adoption by country, World Bank Global Findex (made or received a digital payment, % age 15+)",
      "value": "66",
      "unit": "% of people",
      "geo": "HU",
      "period": "2023",
      "tier": 1,
      "status": "ready",
      "url": "https://www.ksh.hu/docs/hun/xftp/idoszaki/hif/hungary_in_figures_2023.pdf"
    },
    {
      "metric": "Number of enterprises in activities auxiliary to financial services and insurance (NACE K66), Hungary, Eurostat structur",
      "value": "25859 (2021) -> 20758 (2024)",
      "unit": "count of enterprises",
      "geo": "HU",
      "period": "2021-2024",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/sbs_sc_ovw?format=JSON&geo=HU&nace_r2=K66&indic_sbs=ENT_NR&size_emp=TOTAL"
    },
    {
      "metric": "Made a digital online merchant payment for an online purchase, Hungary, World Bank Global Findex",
      "value": "42.07",
      "unit": "% of population age 15+",
      "geo": "HU",
      "period": "2021",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin27a?locations=HU"
    },
    {
      "metric": "Made a cash payment upon delivery for an online purchase, Hungary, World Bank Global Findex",
      "value": "13.97",
      "unit": "% of population age 15+",
      "geo": "HU",
      "period": "2021",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin27b?locations=HU"
    },
    {
      "metric": "Adults borrowing from a formal bank or similar financial institution, by Eastern Europe country",
      "value": "18.9",
      "unit": "% of population age 15+",
      "geo": "HU",
      "period": "2021",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin22a?locations=PL-RO-UA-CZ-HU"
    },
    {
      "metric": "Internet banking usage among 25-34 age group in Hungary",
      "value": "72",
      "unit": "percent",
      "geo": "HU",
      "period": "2020",
      "tier": 1,
      "status": "ready",
      "url": "https://www.ksh.hu/docs/hun/xftp/idoszaki/ikt/2020/01/digitalis_tarsadalom_2020.pdf"
    },
    {
      "metric": "Account ownership at a financial institution or mobile-money provider, trend, Hungary, World Bank Global Findex",
      "value": "72.67 (2011) -> 86.96 (2024)",
      "unit": "% of population age 15+",
      "geo": "HU",
      "period": "2011-2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/FX.OWN.TOTL.ZS?locations=HU"
    },
    {
      "metric": "GoCardless Bank Statement Branding add-on price (embedded-finance customer spend)",
      "value": "50",
      "unit": "GBP/month",
      "geo": "UK",
      "period": "2026",
      "tier": 2,
      "status": "proxy",
      "url": "https://gocardless.com/pricing/"
    },
    {
      "metric": "Stripe Sigma custom reporting add-on price, standard monthly plan",
      "value": "11.00",
      "unit": "GBP/month",
      "geo": "UK",
      "period": "2026",
      "tier": 2,
      "status": "proxy",
      "url": "https://stripe.com/gb/pricing"
    },
    {
      "metric": "SaaS \\$1-5M ARR growth uplift from deep AI embedding vs AI-as-feature, High Alpha 2025 Benchmarks",
      "value": "70",
      "unit": "% faster growth vs AI-as-supporting-feat",
      "geo": "GLOBAL",
      "period": "2025",
      "tier": 2,
      "status": "proxy",
      "url": "https://www.highalpha.com/2025-saas-benchmarks-report"
    },
    {
      "metric": "Share of SaaS companies ($20M-50M ARR) rating events as an effective GTM channel",
      "value": "79",
      "unit": "percent",
      "geo": "GLOBAL",
      "period": "2025",
      "tier": 2,
      "status": "proxy",
      "url": "https://www.highalpha.com/blog/why-in-person-events-are-still-your-most-effective-saas-gtm-channel-in-2026"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}