{
  "slug": "india-ecommerce",
  "name": "India ecommerce",
  "updated": "2026-09-18",
  "page": "https://godofstartups.com/atlas/markets/india-ecommerce",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "India rural households that made an online purchase of goods in the last 30 days",
      "value": "16.0",
      "unit": "percent of households",
      "geo": "IN",
      "period": "2025-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.mospi.gov.in/sites/default/files/publication_reports/CMST_report_m.pdf"
    },
    {
      "metric": "India households that made an online purchase of goods in the last 30 days",
      "value": "24.5",
      "unit": "percent of households",
      "geo": "IN",
      "period": "2025-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.mospi.gov.in/sites/default/files/publication_reports/CMST_report_m.pdf"
    },
    {
      "metric": "India households without home internet citing 'do not know how to use it' as main reason",
      "value": "39.2",
      "unit": "percent of households without internet a",
      "geo": "IN",
      "period": "2025-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.mospi.gov.in/sites/default/files/publication_reports/CMST_report_m.pdf"
    },
    {
      "metric": "India households with internet facility within household premises",
      "value": "86.3",
      "unit": "percent of households",
      "geo": "IN",
      "period": "2025-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.mospi.gov.in/sites/default/files/publication_reports/CMST_report_m.pdf"
    },
    {
      "metric": "India rural online-buying households purchasing both food and non-food items",
      "value": "20.0",
      "unit": "percent of online-buying households",
      "geo": "IN",
      "period": "2025-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.mospi.gov.in/sites/default/files/publication_reports/CMST_report_m.pdf"
    },
    {
      "metric": "Adults who made a digital merchant payment for an online purchase",
      "value": "8.65",
      "unit": "percent of adults age 15+",
      "geo": "IN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin27a?locations=IN"
    },
    {
      "metric": "India adults who applied for a loan using a mobile phone",
      "value": "3.92",
      "unit": "percent of adults age 15+",
      "geo": "IN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin20?locations=IN"
    },
    {
      "metric": "India adults who sent money after a phone/SMS payment scam request (% age 15+)",
      "value": "1.30",
      "unit": "percent",
      "geo": "IN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org"
    },
    {
      "metric": "Adults who made a digital online merchant payment for an online purchase",
      "value": "8.66",
      "unit": "percent of adults age 15+",
      "geo": "IN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin27a?locations=IN"
    },
    {
      "metric": "India adults who received a phone/SMS request for money (scam) in past 12 months (% age 15+)",
      "value": "6.22",
      "unit": "percent",
      "geo": "IN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org"
    },
    {
      "metric": "Adults who bought something online using a mobile phone or the internet",
      "value": "16.21",
      "unit": "percent of adults age 15+",
      "geo": "IN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin26b?locations=IN"
    },
    {
      "metric": "Digitally enabled account, adults age 15+, India",
      "value": "31.1",
      "unit": "percent",
      "geo": "IN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/dig.acc?locations=IN"
    },
    {
      "metric": "India adults who own a credit card",
      "value": "4.65",
      "unit": "percent of adults age 15+",
      "geo": "IN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin10?locations=IN"
    },
    {
      "metric": "Adults who made a cash-on-delivery payment for an online purchase",
      "value": "7.45",
      "unit": "percent of adults age 15+",
      "geo": "IN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin27b?locations=IN"
    },
    {
      "metric": "India adults who made a utility payment",
      "value": "37.84",
      "unit": "percent of adults age 15+",
      "geo": "IN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin30?locations=IN"
    },
    {
      "metric": "India online buyers making a digital merchant payment for the purchase",
      "value": "8.66",
      "unit": "percent of adults age 15+",
      "geo": "IN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin27a?locations=IN"
    },
    {
      "metric": "India adults who bought something online (mobile/internet)",
      "value": "16.21",
      "unit": "percent of adults age 15+",
      "geo": "IN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin26b?locations=IN"
    },
    {
      "metric": "India ease of arranging competitively priced international shipments (LPI)",
      "value": "3.5",
      "unit": "index score",
      "geo": "IN",
      "period": "2022",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/LP.LPI.ITRN.XQ?locations=IN"
    },
    {
      "metric": "India logistics infrastructure quality (LPI)",
      "value": "3.2",
      "unit": "index score",
      "geo": "IN",
      "period": "2022",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/LP.LPI.INFR.XQ?locations=IN"
    },
    {
      "metric": "Logistics Performance Index: efficiency of customs clearance process, India",
      "value": "3.0",
      "unit": "index score",
      "geo": "IN",
      "period": "2022",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/LP.LPI.CUST.XQ?locations=IN"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}