{ "slug": "india-saas", "name": "India SaaS & IT Services", "updated": "2026-09-21", "page": "https://godofstartups.com/atlas/markets/india-saas", "license": "https://creativecommons.org/licenses/by/4.0/", "facts": [ { "metric": "India's exports of software services", "value": "221.4", "unit": "USD billion", "geo": "IN", "period": "2025-26", "tier": 1, "status": "ready", "url": "https://www.rbi.org.in/scripts/BS_PressReleaseDisplay.aspx?prid=63625" }, { "metric": "Computer services in India's software services exports", "value": "153.4", "unit": "USD billion", "geo": "IN", "period": "2025-26", "tier": 1, "status": "ready", "url": "https://www.rbi.org.in/scripts/BS_PressReleaseDisplay.aspx?prid=63625" }, { "metric": "GDP per capita at purchasing power parity, India, IMF WEO", "value": "10747.418", "unit": "international dollars per capita", "geo": "IN", "period": "2024", "tier": 1, "status": "ready", "url": "https://www.imf.org/external/datamapper/api/v1/PPPPC" }, { "metric": "India rural unincorporated establishments using internet for entrepreneurial purposes", "value": "17.90", "unit": "%", "geo": "IN", "period": "2023-10/2024-09", "tier": 1, "status": "ready", "url": "https://www.pib.gov.in/PressReleasePage.aspx?PRID=2097316&lang=2®=3" }, { "metric": "India ICT service exports as share of total service exports, World Bank (Balance of Payments)", "value": "48.1688192762242", "unit": "% of total service exports", "geo": "IN", "period": "2023", "tier": 1, "status": "ready", "url": "https://data.worldbank.org/indicator/BX.GSR.CCIS.ZS?locations=IN" }, { "metric": "Monthly electrical outages experienced by Indian firms", "value": "13.8", "unit": "outages per month", "geo": "India", "period": "2014", "tier": 1, "status": "ready", "url": "https://data.worldbank.org/indicator/IC.FRM.INFRA.IN2?locations=IN" }, { "metric": "Indian firms experiencing electrical outages", "value": "55.4", "unit": "% of firms", "geo": "India", "period": "2014", "tier": 1, "status": "ready", "url": "https://data.worldbank.org/indicator/IC.FRM.INFRA.IN16?locations=IN" }, { "metric": "Indian firms using technology licensed from foreign companies", "value": "9.4", "unit": "% of firms", "geo": "India", "period": "2014", "tier": 1, "status": "ready", "url": "https://data.worldbank.org/indicator/IC.FRM.INNOV.T4?locations=IN" }, { "metric": "Indian firms using e-mail to interact with clients or suppliers", "value": "78.0", "unit": "% of firms", "geo": "India", "period": "2014", "tier": 1, "status": "ready", "url": "https://data.worldbank.org/indicator/IC.FRM.INNOV.T6?locations=IN" }, { "metric": "Indian firms citing inadequately educated workforce as major constraint", "value": "9.4", "unit": "% of firms", "geo": "India", "period": "2014", "tier": 1, "status": "ready", "url": "https://data.worldbank.org/indicator/IC.FRM.WRKF.WK10?locations=IN" }, { "metric": "Sales lost by Indian firms during electrical outages", "value": "3.7", "unit": "% of annual sales", "geo": "India", "period": "2014", "tier": 1, "status": "ready", "url": "https://data.worldbank.org/indicator/IC.FRM.INFRA.IN4_C?locations=IN" }, { "metric": "Indian firms having their own website", "value": "48.9", "unit": "% of firms", "geo": "India", "period": "2014", "tier": 1, "status": "ready", "url": "https://data.worldbank.org/indicator/IC.FRM.INNOV.T5?locations=IN" }, { "metric": "India individuals using the Internet, World Bank (World Telecommunication/ICT Development Report & database, ITU)", "value": "7.5 (2010) -> 60.3 (2023)", "unit": "% of population", "geo": "IN", "period": "2010-2023", "tier": 1, "status": "ready", "url": "https://data.worldbank.org/indicator/IT.NET.USER.ZS?locations=IN" }, { "metric": "Median customer churn rate after SaaS companies scale and find product-market fit", "value": "3.8", "unit": "% average monthly churn", "geo": "GLOBAL", "period": "2026", "tier": 2, "status": "ready", "url": "https://chartmogul.com/reports/saas-benchmarks-report/" }, { "metric": "SaaS growth uplift associated with net revenue retention above 100%", "value": "20 vs 15", "unit": "% expected YoY ARR growth in 2025 vs 202", "geo": "Global private SaaS companies", "period": "2024-2025", "tier": 2, "status": "ready", "url": "https://sapphireventures.com/press/keybanc-capital-markets-and-sapphire-ventures-private-saas-company-survey-reveals-ai-driven-transformation-and-sustained-operational-excellence/" }, { "metric": "Top-performer new-business ARR growth for SaaS companies below $1M ARR", "value": "59", "unit": "% YoY new-business ARR growth", "geo": "GLOBAL", "period": "Q1 2025", "tier": 2, "status": "proxy", "url": "https://chartmogul.com/reports/saas-go-to-market-report/" }, { "metric": "Typical time window when SaaS trials convert to paid", "value": "7", "unit": "days", "geo": "GLOBAL", "period": "Q1 2024-Q1 2025", "tier": 2, "status": "proxy", "url": "https://chartmogul.com/reports/saas-go-to-market-report/" }, { "metric": "Effect of adding sales to low-price PLG SaaS motions on new-business ARR growth", "value": "20% vs 0%", "unit": "median new-business ARR growth for B2B companies below $25 ASP: full PLG vs layering sales too early", "geo": "India", "period": "Q1 2024-Q1 2025", "tier": 2, "status": "proxy", "url": "https://chartmogul.com/reports/saas-go-to-market-report/" }, { "metric": "Median free-to-paid conversion rate across B2B software products", "value": "8", "unit": "% median free-to-paid conversion", "geo": "GLOBAL", "period": "January 2026 survey", "tier": 2, "status": "proxy", "url": "https://chartmogul.com/reports/saas-conversion-report/" }, { "metric": "High-ASP SaaS lead-to-paid sales-cycle duration threshold", "value": "30+", "unit": "days from lead creation to first custome", "geo": "India", "period": "2025 report; underlying ChartMogul GTM dataset of 2,500 SaaS companies", "tier": 2, "status": "proxy", "url": "https://chartmogul.com/reports/saas-go-to-market-report/" } ], "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure." }