{
  "slug": "kr-ecommerce",
  "name": "South Korea E-commerce",
  "updated": "2026-11-02",
  "page": "https://godofstartups.com/atlas/markets/kr-ecommerce",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "Korea online shopping transaction value, monthly (measure online_total)",
      "value": "242,118",
      "unit": "KRW 100 million",
      "geo": "KR",
      "period": "2026-08",
      "tier": 1,
      "status": "ready",
      "url": "https://mods.go.kr/boardDownload.es?bid=241&list_no=447300&seq=1"
    },
    {
      "metric": "Korea mobile shopping transaction value growth, year over year (measure mobile_growth)",
      "value": "5.8",
      "unit": "percent",
      "geo": "KR",
      "period": "2026-08",
      "tier": 1,
      "status": "ready",
      "url": "https://mods.go.kr/boardDownload.es?bid=241&list_no=447300&seq=1"
    },
    {
      "metric": "Korea online-only malls transaction value, monthly (measure pureplay_mall)",
      "value": "18,757.7",
      "unit": "KRW billion",
      "geo": "KR",
      "period": "2026-08",
      "tier": 1,
      "status": "ready",
      "url": "https://mods.go.kr/boardDownload.es?bid=241&list_no=447300&seq=1"
    },
    {
      "metric": "Musinsa commission (marketplace) revenue share of total revenue, domestic",
      "value": "36.18",
      "unit": "percent",
      "geo": "KR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://dart.fss.or.kr/report/viewer.do?rcpNo=20260331003116&dcmNo=11208957&eleId=13&offset=150834&length=8743&dtd=dart4.xsd"
    },
    {
      "metric": "Online goods share of Korea retail sales (excluding online services) (measure online_share_retail)",
      "value": "29.2",
      "unit": "percent",
      "geo": "KR",
      "period": "2026-08",
      "tier": 1,
      "status": "ready",
      "url": "https://mods.go.kr/boardDownload.es?bid=241&list_no=447300&seq=1"
    },
    {
      "metric": "Coupang Product Commerce Active Customers growth, year over year (measure active_customers_growth)",
      "value": "3",
      "unit": "percent",
      "geo": "KR",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1834584/000183458426000073/cpng-20260630.htm"
    },
    {
      "metric": "Share of household consumption spent on information and communication, income quintile 5, South Korea",
      "value": "4.8",
      "unit": "percent",
      "geo": "KR",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://mods.go.kr/board.es?act=view&bid=214&list_no=446633&mid=a10301010000"
    },
    {
      "metric": "Gmarket advertising expense",
      "value": "32,496,674",
      "unit": "KRW thousand",
      "geo": "KR",
      "period": "Q1 2026",
      "tier": 1,
      "status": "ready",
      "url": "https://dart.fss.or.kr/report/viewer.do?rcpNo=20250331003697&dcmNo=10489315&eleId=4&offset=56762&length=305306&dtd=dart4.xsd"
    },
    {
      "metric": "Coupang Product Commerce segment adjusted EBITDA (measure segment_adj_ebitda, segment product_commerce)",
      "value": "382",
      "unit": "USD million",
      "geo": "KR",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1834584/000183458426000073/cpng-20260630.htm"
    },
    {
      "metric": "Median CRM purchase conversion via KakaoTalk brand message, living/health brands",
      "value": "0.65",
      "unit": "percent",
      "geo": "KR",
      "period": "2026-05",
      "tier": 2,
      "status": "proxy",
      "url": "https://www.openads.co.kr/content/contentDetail?contsId=19821"
    },
    {
      "metric": "Median CRM retargeting conversion after checkout abandonment, food brands",
      "value": "4.80",
      "unit": "percent",
      "geo": "KR",
      "period": "2026-05",
      "tier": 2,
      "status": "proxy",
      "url": "https://www.openads.co.kr/content/contentDetail?contsId=19821"
    },
    {
      "metric": "Coupang total net revenues growth, year over year, constant currency, quarter (measure revenue_growth_cc)",
      "value": "10",
      "unit": "percent",
      "geo": "KR",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1834584/000183458426000073/cpng-20260630.htm"
    },
    {
      "metric": "Direct-trade (C2C second-hand) cyber fraud cases cleared (solved) by police, Korea (fraud_type direct-trade (C2C) fraud)",
      "value": "75,904",
      "unit": "cases",
      "geo": "KR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.data.go.kr/data/15064572/fileData.do"
    },
    {
      "metric": "KCA price-fairness score, average of 40 consumer markets (lowest of 4 dimensions), Korea",
      "value": "58.2",
      "unit": "points/100",
      "geo": "KR",
      "period": "2024 (survey Aug 2024–Mar 2025)",
      "tier": 1,
      "status": "ready",
      "url": "https://www.kca.go.kr/home/board/download.do?menukey=4002&fno=10047246&bid=00000013&did=1003879832"
    },
    {
      "metric": "Observed relative median CVR difference: benefit emphasis vs no benefit emphasis",
      "value": "18",
      "unit": "percent",
      "geo": "KR",
      "period": "2026-05",
      "tier": 2,
      "status": "proxy",
      "url": "https://www.openads.co.kr/content/contentDetail?contsId=19821"
    },
    {
      "metric": "KCA choice-availability score of the food delivery apps market, Korea",
      "value": "63.6",
      "unit": "points/100",
      "geo": "KR",
      "period": "2024 (survey Aug 2024–Mar 2025)",
      "tier": 1,
      "status": "ready",
      "url": "https://www.kca.go.kr/home/board/download.do?menukey=4002&fno=10047246&bid=00000013&did=1003879832"
    },
    {
      "metric": "Average monthly total wage per worker, establishments with 100-299 employees, Korea",
      "value": "4,926",
      "unit": "KRW thousand/month",
      "geo": "KR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.index.go.kr/unity/potal/eNara/sub/showStblGams3.do?stts_cd=148507&idx_cd=1485&freq=Y&period=2021:2025"
    },
    {
      "metric": "Share of restaurant businesses using self-order kiosks/table-order devices, South Korea",
      "value": "13.0",
      "unit": "percent",
      "geo": "KR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.krei.re.kr/namo/binary/files/000025/2403_Leflet_4.pdf"
    },
    {
      "metric": "Mobile share of online computers and peripherals transactions, Korea (category computers, measure mobile_share)",
      "value": "55.1",
      "unit": "percent",
      "geo": "KR",
      "period": "2026-08",
      "tier": 1,
      "status": "ready",
      "url": "https://mods.go.kr/boardDownload.es?bid=241&list_no=447300&seq=1"
    },
    {
      "metric": "Average daily customer visits per restaurant business, South Korea",
      "value": "53.0",
      "unit": "customers per day",
      "geo": "KR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.mafra.go.kr/bbs/home/792/577439/artclView.do"
    },
    {
      "metric": "New venture investment into Korean distribution and services companies, first half",
      "value": "8598",
      "unit": "KRW 100 million",
      "geo": "KR",
      "period": "2026-H1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.mss.go.kr/site/smba/ex/bbs/View.do?cbIdx=86&bcIdx=1070580"
    },
    {
      "metric": "Online furniture sellers clearly showing delivery process to consumers, Korea",
      "value": "1",
      "unit": "of 6 companies",
      "geo": "KR",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://www.kca.go.kr/home/board/download.do?menukey=4002&fno=10054603&bid=00000013&did=1004477775"
    },
    {
      "metric": "Korea online shopping transaction value via online-offline (omnichannel) … (monthly, preliminary) (breakdown mall type)",
      "value": "54,541",
      "unit": "KRW 100 million",
      "geo": "KR",
      "period": "2026-08",
      "tier": 1,
      "status": "ready",
      "url": "https://mods.go.kr/boardDownload.es?bid=241&list_no=447300&seq=1"
    },
    {
      "metric": "Average venture investment per company, companies ≤7 years old, Korea",
      "value": "34.4",
      "unit": "KRW 100 million",
      "geo": "KR",
      "period": "2026-H1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.mss.go.kr/common/board/Download.do?bcIdx=1070580&cbIdx=86&streFileNm=26cb7758-18b5-4bea-acdb-d0b09e940b69.pdf"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}