{
  "slug": "mena-ecommerce",
  "name": "MENA E-commerce",
  "updated": "2026-11-01",
  "page": "https://godofstartups.com/atlas/markets/mena-ecommerce",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "Saudi Arabia: e-commerce sales paid with mada debit cards, quarterly",
      "value": "69.3",
      "unit": "SAR billion",
      "geo": "SA",
      "period": "2025-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://en.sharikatmubasher.com/news/article/21514912/pos-sales-in-saudi-arabia-surpass-sar-179-bn-in-q3-25?lang=en"
    },
    {
      "metric": "E-Commerce Sales Index growth year-on-year, wholesale and retail trade, Saudi Arabia",
      "value": "9.8",
      "unit": "percent",
      "geo": "SA",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://www.stats.gov.sa/en/w/gastat-operating-revenues-of-smes-increase-by-5.8-in-2022"
    },
    {
      "metric": "Online shoppers purchasing travel services online, Saudi Arabia",
      "value": "36.5",
      "unit": "percent",
      "geo": "SA",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.cst.gov.sa/si2025-en"
    },
    {
      "metric": "Talabat advertising revenue as share of GMV",
      "value": "3.4",
      "unit": "percent of GMV",
      "geo": "MENA",
      "period": "2026-Q2",
      "tier": 3,
      "status": "proxy",
      "url": "https://zawya.com/en/press-release/companies-news/talabat-delivers-strong-results-for-q2-2026-and-raises-full-year-guidance-across-all-key-metrics1-429098"
    },
    {
      "metric": "Adults who bought something online via mobile or internet",
      "value": "7.86",
      "unit": "percent",
      "geo": "MA",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://thedocs.worldbank.org/en/doc/be6615202d1f08a25855c8ac2d615122-0050012025/related/GlobalFindexDatabase2025.csv"
    },
    {
      "metric": "Share of online shoppers, Al Madinah region, Saudi Arabia",
      "value": "72.5",
      "unit": "percent",
      "geo": "SA",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.cst.gov.sa/si2025-en"
    },
    {
      "metric": "Saudi Arabia: average e-commerce payment value via mada debit card",
      "value": "187",
      "unit": "SAR per transaction",
      "geo": "SA",
      "period": "2025-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.wam.ae/en/article/15ng8l2-e-commerce-sales-saudi-arabia-exceed-sar-billion"
    },
    {
      "metric": "Average monthly active users, talabat",
      "value": "7.5",
      "unit": "million",
      "geo": "MENA",
      "period": "2025Q3",
      "tier": 3,
      "status": "proxy",
      "url": "https://ir.talabat.com/wp-content/uploads/2025/11/20251110_talabat-Q325-Results-Presentation.pdf"
    },
    {
      "metric": "Talabat free cash flow as share of GMV",
      "value": "5.6",
      "unit": "percent of GMV",
      "geo": "MENA",
      "period": "2026-Q2",
      "tier": 3,
      "status": "ready",
      "url": "https://zawya.com/en/press-release/companies-news/talabat-delivers-strong-results-for-q2-2026-and-raises-full-year-guidance-across-all-key-metrics1-429098"
    },
    {
      "metric": "Online shoppers buying from local websites, Saudi Arabia",
      "value": "95.3",
      "unit": "percent",
      "geo": "SA",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.cst.gov.sa/si2025-en"
    },
    {
      "metric": "Online purchase paid digitally to merchant (vs cash on delivery)",
      "value": "1.91",
      "unit": "percent",
      "geo": "LB",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://api.worldbank.org/v2/country/EG;MA;JO;SA;AE;TN;KW;BH;LB;IQ;DZ/indicator/fin27a?format=json&per_page=5000&mrv=3"
    },
    {
      "metric": "Guided GMV growth for 2026 at constant currency, Talabat",
      "value": "11% to 14%",
      "unit": "percent y/y",
      "geo": "MENA",
      "period": "2026",
      "tier": 3,
      "status": "proxy",
      "url": "https://www.tradearabia.com/News/389296/Talabat-posts-28_Percent-GMV-growth-in-2025-sets-%24100m-for-expansion"
    },
    {
      "metric": "Firms experiencing internet disruptions, Egypt, small firms",
      "value": "25.20",
      "unit": "percent",
      "geo": "EG",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://data360api.worldbank.org/data360/data?DATABASE_ID=WB_ES&REF_AREA=EGY&INDICATOR=WB_ES_T_BREADY_IN21&top=300&TIME_PERIOD=2025"
    },
    {
      "metric": "Complaints reopened after closure, Ministry of Commerce, Saudi Arabia, quarter",
      "value": "9972",
      "unit": "complaints",
      "geo": "SA",
      "period": "2026Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://mc.gov.sa/ar/mediacenter/DOC/MCCQ22026.pdf"
    },
    {
      "metric": "Average order value increase six months after BNPL launch, Trendyol Gulf marketplace",
      "value": "21",
      "unit": "percent",
      "geo": "MENA",
      "period": "2024",
      "tier": 3,
      "status": "context",
      "url": "https://tabby.ai/case-studies/trendyol"
    },
    {
      "metric": "Year-on-year growth in number of MENA startup acquisitions",
      "value": "54",
      "unit": "percent YoY",
      "geo": "MENA",
      "period": "2025",
      "tier": 3,
      "status": "proxy",
      "url": "https://www.wamda.com/research/pdf/2025-year-review-investments-mena"
    },
    {
      "metric": "Households owning a laptop, Jordan, monthly income 1000+ JOD",
      "value": "73.9",
      "unit": "percent",
      "geo": "JO",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://www.modee.gov.jo/ebv4.0/root_storage/ar/eb_list_page/%D8%A7%D9%84%D8%AA%D9%82%D8%B1%D9%8A%D8%B1_%D8%A7%D9%84%D8%AA%D8%AD%D9%84%D9%8A%D9%84%D9%8A_%D9%84%D9%85%D8%B3%D8%AD_%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85_%D9%88%D8%A7%D9%86%D8%AA%D8%B4%D8%A7%D8%B1_%D8%A7%D9%84%D8%A7%D8%AA%D8%B5%D8%A7%D9%84%D8%A7%D8%AA_%D9%88%D8%AA%D9%83%D9%86%D9%88%D9%84%D9%88%D8%AC%D9%8A%D8%A7_%D8%A7%D9%84%D9%85%D8%B9%D9%84%D9%88%D9%85%D8%A7%D8%AA_%D9%81%D9%8A_%D8%A7%D9%84%D9%85%D9%86%D8%A7%D8%B2%D9%84_2024.pdf"
    },
    {
      "metric": "Firms exporting at least some products via parcel service, Egypt",
      "value": "14.68",
      "unit": "percent",
      "geo": "EG",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://data360api.worldbank.org/data360/data?DATABASE_ID=WB_ES&REF_AREA=EGY&INDICATOR=WB_ES_T_BREADY_TR19&top=300&TIME_PERIOD=2025"
    },
    {
      "metric": "Firms having their own website, Saudi Arabia, medium firms",
      "value": "34.54",
      "unit": "percent",
      "geo": "SA",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://data360api.worldbank.org/data360/data?DATABASE_ID=WB_ES&REF_AREA=SAU&INDICATOR=WB_ES_T_T5&top=300&TIME_PERIOD=2025"
    },
    {
      "metric": "Active e-commerce commercial registrations, Saudi Arabia",
      "value": "41,322",
      "unit": "registrations",
      "geo": "SA",
      "period": "2025-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://sharikatmubasher.com/media-hub/news/21508629/active-commercial-registrations-in-saudi-arabia-reach-17-mn-in-q2-25?lang=en"
    },
    {
      "metric": "Number of funding rounds raised by e-commerce startups in the UAE",
      "value": "13",
      "unit": "rounds",
      "geo": "AE",
      "period": "2025",
      "tier": 3,
      "status": "proxy",
      "url": "https://www.wamda.com/research/pdf/2025-year-review-investments-mena"
    },
    {
      "metric": "Adults preferring the physical shopping experience over shopping online, Egypt, men",
      "value": "94",
      "unit": "percent",
      "geo": "EG",
      "period": "2025",
      "tier": 2,
      "status": "proxy",
      "url": "https://www.ipsos.com/sites/default/files/ct/news/documents/2025-01/Spotlight%20Egypt%20-%20Shopper%20Behaviour%20%26amp%3B%20Attitudes.pdf"
    },
    {
      "metric": "Consumer complaints against e-commerce stores, Ministry of Commerce, Saudi Arabia, quarter",
      "value": "100,298",
      "unit": "complaints",
      "geo": "SA",
      "period": "2026Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://mc.gov.sa/ar/mediacenter/DOC/MCCQ3.pdf"
    },
    {
      "metric": "Commercial consumer complaints processed by the Ministry of Commerce, Saudi Arabia, quarter",
      "value": "182,884",
      "unit": "complaints",
      "geo": "SA",
      "period": "2026Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://mc.gov.sa/ar/mediacenter/DOC/MCCQ3.pdf"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}