{
  "slug": "sea-ecommerce",
  "name": "Southeast Asia E-commerce",
  "updated": "2026-10-02",
  "page": "https://godofstartups.com/atlas/markets/sea-ecommerce",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "Shopee core marketplace revenue (transaction fees and advertising), quarterly",
      "value": "4.3",
      "unit": "USD billion",
      "geo": "SEA",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1703399/000119312526344596/d120948dex991.htm"
    },
    {
      "metric": "Shopee value-added (logistics) services revenue, quarterly",
      "value": "676.4",
      "unit": "USD million",
      "geo": "SEA",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1703399/000119312526344596/d120948dex991.htm"
    },
    {
      "metric": "Shopee adjusted EBITDA, quarterly",
      "value": "223.2",
      "unit": "USD million",
      "geo": "SEA",
      "period": "2026-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1703399/000119312526344596/d120948dex991.htm"
    },
    {
      "metric": "Online retail sales as proportion of total retail sales, Singapore",
      "value": "15.4",
      "unit": "percent",
      "geo": "SG",
      "period": "2026-07",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/TS/M602191"
    },
    {
      "metric": "Enterprises using e-payment, Singapore",
      "value": "95.6",
      "unit": "percent",
      "geo": "SG",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/TS/M651551"
    },
    {
      "metric": "Enterprises using artificial intelligence, Singapore",
      "value": "23.5",
      "unit": "percent",
      "geo": "SG",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/TS/M651551"
    },
    {
      "metric": "Used mobile phone or internet to buy online, young adults 15-24, Vietnam, World Bank Global Findex",
      "value": "61.8935884803018",
      "unit": "% of population age 15-24",
      "geo": "VN",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin26b.3?locations=VN"
    },
    {
      "metric": "Adults ages 15-24 connecting to the internet only through free WiFi, Philippines",
      "value": "13.2555182055704",
      "unit": "percent",
      "geo": "PH",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://api.worldbank.org/v2/country/PHL/indicator/con29.3?source=28&format=json&per_page=100&date=2024"
    },
    {
      "metric": "E-commerce share of operating revenue, accommodation services (SSIC 55), Singapore",
      "value": "30.4",
      "unit": "percent",
      "geo": "SG",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/TS/M602031"
    },
    {
      "metric": "Individuals who made an online purchase, residents aged 18+, Singapore",
      "value": "70.58",
      "unit": "percent",
      "geo": "SG",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/TS/M920331"
    },
    {
      "metric": "E-commerce revenue, total services sector, Singapore",
      "value": "435231",
      "unit": "SGD million",
      "geo": "SG",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/TS/M602031"
    },
    {
      "metric": "Business-to-consumer (B2C) e-commerce revenue, services sector, Singapore",
      "value": "57217",
      "unit": "SGD million",
      "geo": "SG",
      "period": "2023",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/TS/M602031"
    },
    {
      "metric": "Online shopping as a key internet activity among internet users, Singapore",
      "value": "68.75",
      "unit": "percent",
      "geo": "SG",
      "period": "2023",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/TS/M920351"
    },
    {
      "metric": "Online food & beverage sales proportion at the pandemic peak, Singapore",
      "value": "48.2",
      "unit": "percent",
      "geo": "SG",
      "period": "2021-06",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/TS/M602271"
    },
    {
      "metric": "Online retail sales proportion at the Covid-19 circuit breaker peak, Singapore",
      "value": "24.9",
      "unit": "percent",
      "geo": "SG",
      "period": "2020-05",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/TS/M602191"
    },
    {
      "metric": "Online retail sales proportion before the Covid-19 pandemic, Singapore",
      "value": "4.4",
      "unit": "percent",
      "geo": "SG",
      "period": "2018-01",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/TS/M602191"
    },
    {
      "metric": "Resident households with any online expenditure, Singapore",
      "value": "60",
      "unit": "percent of resident households",
      "geo": "SG",
      "period": "2017/18",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/HES/18087"
    },
    {
      "metric": "Average monthly household online expenditure, lowest income quintile (1st-20th percentile), Singapore",
      "value": "69.2",
      "unit": "SGD per household per month",
      "geo": "SG",
      "period": "2017/18",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/HES/18084"
    },
    {
      "metric": "Average monthly household online expenditure, all resident households, Singapore",
      "value": "244.1",
      "unit": "SGD per household per month",
      "geo": "SG",
      "period": "2017/18",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/HES/18084"
    },
    {
      "metric": "Resident households in 1- and 2-room public flats with any online expenditure, Singapore",
      "value": "21.5",
      "unit": "percent of households in 1- and 2-room f",
      "geo": "SG",
      "period": "2017/18",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/HES/18087"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}