{
  "slug": "sg-ecommerce",
  "name": "Singapore ecommerce",
  "updated": "2026-09-20",
  "page": "https://godofstartups.com/atlas/markets/sg-ecommerce",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "Online retail sales as share of total retail sales, Singapore",
      "value": "15.4",
      "unit": "percent of total retail sales value",
      "geo": "SG",
      "period": "April 2026 (down from 15.6% in March 2026)",
      "tier": 1,
      "status": "ready",
      "url": "https://www.singstat.gov.sg/files/5687424d-f63e-4613-99b1-2146696bb418.pdf"
    },
    {
      "metric": "Venture funding raised by Singapore-based firms",
      "value": "5.9",
      "unit": "SGD billion",
      "geo": "SG",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.enterprisesg.gov.sg/resources/media-centre/media-releases/2026/may/mr02726_singapores-venture-funding-shows-resilience-amid-sea-slowdown"
    },
    {
      "metric": "AI startups share of Singapore venture deal volume",
      "value": "42.8",
      "unit": "percent",
      "geo": "SG",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.enterprisesg.gov.sg/resources/media-centre/media-releases/2026/may/mr02726_singapores-venture-funding-shows-resilience-amid-sea-slowdown"
    },
    {
      "metric": "Gross National Income per capita, PPP, by country, World Bank",
      "value": "126630",
      "unit": "current international $",
      "geo": "SG",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/NY.GNP.PCAP.PP.CD"
    },
    {
      "metric": "Internet usage among Singapore residents aged 60 and over",
      "value": "77.28",
      "unit": "%",
      "geo": "SG",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/api/table/tabledata/M920341"
    },
    {
      "metric": "Internet users by country, World Bank (individuals using the Internet, % of population)",
      "value": "94.4",
      "unit": "% of population",
      "geo": "SG",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/IT.NET.USER.ZS"
    },
    {
      "metric": "New retail trade business entities formed, Singapore, Annual Business Formation Statistics",
      "value": "6145 (2023) -> 7701 (2025)",
      "unit": "count of new business entities formed",
      "geo": "SG",
      "period": "2023-2025",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/api/table/tabledata/M085851"
    },
    {
      "metric": "Average monthly household online (e-commerce) expenditure, Singapore, Household Expenditure Survey",
      "value": "707",
      "unit": "SGD/month",
      "geo": "SG",
      "period": "2023 (up from SGD 244 in 2017/18)",
      "tier": 1,
      "status": "ready",
      "url": "https://www.singstat.gov.sg/files/a8aac6d0-0250-4804-bfb0-3712695cdf24.pdf"
    },
    {
      "metric": "Made a cash payment upon delivery for an online purchase, Singapore, World Bank Global Findex",
      "value": "1.51",
      "unit": "% of population age 15+",
      "geo": "SG",
      "period": "2021",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin27b?locations=SG"
    },
    {
      "metric": "Used mobile phone or internet to buy online, young adults 15-24, Singapore, World Bank Global Findex",
      "value": "69.1359654617998",
      "unit": "% of population age 15-24",
      "geo": "SG",
      "period": "2021",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin26b.3?locations=SG"
    },
    {
      "metric": "Adults who used a mobile phone or the internet to buy something online, by country, World Bank Global Findex",
      "value": "58.4",
      "unit": "% of population age 15+",
      "geo": "SG",
      "period": "2021",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin26b"
    },
    {
      "metric": "Made a digital online merchant payment for an online purchase, Singapore, World Bank Global Findex",
      "value": "56.62",
      "unit": "% of population age 15+",
      "geo": "SG",
      "period": "2021",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin27a?locations=SG"
    },
    {
      "metric": "Adults who used a mobile phone or the internet to buy something online, by income group (poorest 40% vs richest 60%), Wo",
      "value": "49.3",
      "unit": "% of population age 15+",
      "geo": "SG",
      "period": "2021",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/fin26b.8"
    },
    {
      "metric": "E-commerce revenue, Computer & Telecommunications Equipment retail category, Singapore, Annual Services Statistics",
      "value": "704 (2019) -> 1810 (2023)",
      "unit": "SGD million e-commerce revenue",
      "geo": "SG",
      "period": "2019-2023",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/api/table/tabledata/M602031"
    },
    {
      "metric": "Singapore residents aged 18+ who made an online purchase in the past year (SingStat/IMDA household survey)",
      "value": "50.45 (2017) -> 70.58 (2024)",
      "unit": "% of residents aged 18+",
      "geo": "SG",
      "period": "2017-2024",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/table/TS/M920331"
    },
    {
      "metric": "E-commerce revenue, Retail Trade sector (SSIC 47), Singapore, Annual Services Statistics",
      "value": "1813 (2016) -> 6972 (2023)",
      "unit": "SGD million e-commerce revenue",
      "geo": "SG",
      "period": "2016-2023",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/api/table/tabledata/M602031"
    },
    {
      "metric": "Business-to-consumer e-commerce revenue, total services sector, Singapore",
      "value": "19693",
      "unit": "SGD million",
      "geo": "SG",
      "period": "2016",
      "tier": 1,
      "status": "ready",
      "url": "https://tablebuilder.singstat.gov.sg/api/table/tabledata/M602031"
    },
    {
      "metric": "Individuals using the Internet, Singapore, World Bank (ITU World Telecommunication/ICT Development Report & database)",
      "value": "79.03 (2014) -> 94.38 (2024)",
      "unit": "% of population",
      "geo": "SG",
      "period": "2014-2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/IT.NET.USER.ZS?locations=SG"
    },
    {
      "metric": "World Bank Logistics Performance Index (Overall score), by Southeast Asia country",
      "value": "4.3",
      "unit": "index score 1",
      "geo": "SG",
      "period": "",
      "tier": 1,
      "status": "ready",
      "url": "https://data.worldbank.org/indicator/LP.LPI.OVRL.XQ"
    },
    {
      "metric": "B2B SaaS revenue growth rate, quarterly compound annual growth rate (CAGR), Paddle/ProfitWell Subscription Index",
      "value": "5.1",
      "unit": "% CAGR B2B revenue growth in Q2 2025",
      "geo": "GLOBAL",
      "period": "Q2 2025",
      "tier": 2,
      "status": "proxy",
      "url": "https://www.paddle.com/blog/saas-market-report-q2-2025"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}