{
  "slug": "tr-ecommerce",
  "name": "Turkey E-commerce",
  "updated": "2026-11-02",
  "page": "https://godofstartups.com/atlas/markets/tr-ecommerce",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "Enterprises selling via internet or EDI (e-sales), Türkiye (size 10+)",
      "value": "17,1",
      "unit": "percent",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://veriportali.tuik.gov.tr/tr/press/58021"
    },
    {
      "metric": "PTT cargo shipment volume growth, year on year, Türkiye",
      "value": "17",
      "unit": "percent",
      "geo": "TR",
      "period": "2026-H1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.uab.gov.tr/haberler/tuerkiyenin-kargo-hacmi-artiyor/"
    },
    {
      "metric": "Share of individual senders in postal parcel shipments, Türkiye",
      "value": "4",
      "unit": "percent",
      "geo": "TR",
      "period": "2026-H1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.uab.gov.tr/haberler/6-ayda-728-milyon-kargo/"
    },
    {
      "metric": "Hepsiburada HepsiAd advertising revenue as % of GMV (merchant ad take rate)",
      "value": "0.8",
      "unit": "percent",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1850235/000110465926053195/heps-20251231x20f.htm"
    },
    {
      "metric": "Enterprises with e-commerce sales, Türkiye, {seg}, From 10 to 49 persons employed",
      "value": "12.89",
      "unit": "percent of enterprises",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_esels?format=JSON&lang=EN&indic_is=E_AESELL&unit=PC_ENT&nace_r2=C10-S951_X_K&geo=TR&lastTimePeriod=4"
    },
    {
      "metric": "Individuals buying or ordering goods/services online for private use, Türkiye (sex total)",
      "value": "60,0",
      "unit": "percent",
      "geo": "TR",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://veriportali.tuik.gov.tr/tr/press/58006"
    },
    {
      "metric": "E-commerce spending on electronics, Türkiye",
      "value": "304",
      "unit": "TRY billion",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ticaret.gov.tr/haberler/turkiyede-e-ticaret-hacmi-2025te-4-6-trilyon-liraya-ulasti"
    },
    {
      "metric": "Hepsiburada advertising expenses (IAS 29 inflation-adjusted)",
      "value": "7,305,917",
      "unit": "TRY thousand",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1850235/000110465926053195/heps-20251231x20f.htm"
    },
    {
      "metric": "Hepsiburada gross contribution margin (gross contribution as % of GMV)",
      "value": "11.9",
      "unit": "percent",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1850235/000110465926053195/heps-20251231x20f.htm"
    },
    {
      "metric": "E-export foreign exchange earnings, Türkiye",
      "value": "5,1",
      "unit": "USD billion",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ticaret.gov.tr/haberler/turkiyede-e-ticaret-hacmi-2025te-4-6-trilyon-liraya-ulasti"
    },
    {
      "metric": "Türkiye internet users who bought online in last 12 months, men 16-74",
      "value": "56.6",
      "unit": "percent of internet users",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?format=JSON&lang=EN&indic_is=I_BLT12&unit=PC_IND_ILT12&ind_type=M_Y16_74&geo=TR&lastTimePeriod=3"
    },
    {
      "metric": "Hepsiburada number of orders growth, year over year",
      "value": "9.5",
      "unit": "percent",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1850235/000110465926053195/heps-20251231x20f.htm"
    },
    {
      "metric": "Online buyers reporting problem, TR, Problem encountered by individuals … : Foreign retailer did not sell in my country",
      "value": "3.32",
      "unit": "percent",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_iprb21?format=JSON&lang=EN&ind_type=IND_TOTAL&unit=PC_IND_BUY3&geo=TR&lastTimePeriod=3"
    },
    {
      "metric": "Online buyers whose delivery was slower than indicated, TR",
      "value": "12.69",
      "unit": "percent",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_iprb21?format=JSON&lang=EN&ind_type=IND_TOTAL&unit=PC_IND_BUY3&indic_is=I_BSPD1&geo=TR&lastTimePeriod=3"
    },
    {
      "metric": "Monthly order frequency uplift after joining paid e-commerce loyalty program (Hepsiburada Premium)",
      "value": "1.5",
      "unit": "x",
      "geo": "TR",
      "period": "2025Q4",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1850235/000110465924055011/heps-20231231x20f.htm"
    },
    {
      "metric": "Enterprises with web sales to foreign countries, Türkiye, {seg}, From 10 to 249 persons employed",
      "value": "3.33",
      "unit": "percent of enterprises",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_esels?format=JSON&lang=EN&indic_is=E_AWSFOR&unit=PC_ENT&nace_r2=C10-S951_X_K&geo=TR&lastTimePeriod=3"
    },
    {
      "metric": "Average e-commerce basket size, education and consulting services sector, Türkiye",
      "value": "2.06",
      "unit": "TRY",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ticaret.gov.tr/data/6a02f2c7269de183c0b98bc4/T%C3%BCrkiye'de%20E-Ticaretin%20G%C3%B6r%C3%BCn%C3%BCm%C3%BC%20Raporu%202025.pdf"
    },
    {
      "metric": "Individuals who bought or ordered online in the last 3 months, Türkiye",
      "value": "48,3",
      "unit": "percent",
      "geo": "TR",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://veriportali.tuik.gov.tr/tr/press/58006"
    },
    {
      "metric": "Enterprises using social media, Türkiye (size 10+)",
      "value": "57,7",
      "unit": "percent",
      "geo": "TR",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://veriportali.tuik.gov.tr/tr/press/58021"
    },
    {
      "metric": "Individuals buying goods/services online for private use, Türkiye, women (sex female)",
      "value": "56,6",
      "unit": "percent",
      "geo": "TR",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://veriportali.tuik.gov.tr/tr/press/58006"
    },
    {
      "metric": "Startup investment volume excluding acquisitions, Türkiye",
      "value": "104.2",
      "unit": "USD million",
      "geo": "TR",
      "period": "2026-Q2",
      "tier": 2,
      "status": "proxy",
      "url": "https://assets.kpmg.com/content/dam/kpmgsites/tr/pdf/2026/09/turkish-startup-investments-q2-2026.pdf"
    },
    {
      "metric": "Enterprises selling online only via marketplaces, no own website or app, Türkiye, {seg}, From 50 to 249 persons employed",
      "value": "4.72",
      "unit": "percent of enterprises",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_esels?format=JSON&lang=EN&indic_is=E_AWS_CMPQ&unit=PC_ENT&nace_r2=C10-S951_X_K&geo=TR&lastTimePeriod=3"
    },
    {
      "metric": "PTT cargo delivery success rate, Türkiye",
      "value": "95",
      "unit": "percent",
      "geo": "TR",
      "period": "2026-H1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.uab.gov.tr/haberler/tuerkiyenin-kargo-hacmi-artiyor/"
    },
    {
      "metric": "Average BiGG pre-seed ticket from Türkiye Development Fund",
      "value": "22.2",
      "unit": "USD thousand",
      "geo": "TR",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://agencyadm.invest.gov.tr/en/library/publications/lists/investpublications/the-state-of-turkish-startup-ecosystem-2025.pdf"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}