{
  "slug": "uk-ecommerce-retail",
  "name": "UK E-commerce & Retail Tech",
  "updated": "2026-09-21",
  "page": "https://godofstartups.com/atlas/markets/uk-ecommerce-retail",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "UK statutory cap on payment card interchange fee for credit card transactions (retained EU Interchange Fee Regulation, U",
      "value": "0.3",
      "unit": "% of transaction value",
      "geo": "UK",
      "period": "in force since 2015-12-09, retained as UK law post-Brexit (amended 2019)",
      "tier": 1,
      "status": "ready",
      "url": "https://www.legislation.gov.uk/eur/2015/751/article/4"
    },
    {
      "metric": "Average weekly internet retail sales value in Great Britain",
      "value": "2795.1",
      "unit": "GBP million per week",
      "geo": "Great Britain",
      "period": "May 2026",
      "tier": 1,
      "status": "ready",
      "url": "https://www.ons.gov.uk/file?uri=/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales/current/internetreferencetables.xlsx"
    },
    {
      "metric": "Internet sales as a percentage of total retail sales, Great Britain",
      "value": "28.7",
      "unit": "percent",
      "geo": "Great Britain",
      "period": "March 2026 (up from 28.2% in February 2026)",
      "tier": 1,
      "status": "ready",
      "url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/march2026"
    },
    {
      "metric": "Low-income savers depositing the maximum GBP 50 per month, Help to Save, UK",
      "value": "94",
      "unit": "percent of account holders",
      "geo": "UK",
      "period": "2026-09",
      "tier": 1,
      "status": "ready",
      "url": "https://www.gov.uk/government/news/more-than-300-million-paid-out-through-help-to-save-with-thousands-more-savers-set-to-benefit"
    },
    {
      "metric": "Help to Save accounts opened since September 2018, UK",
      "value": "656700",
      "unit": "accounts",
      "geo": "UK",
      "period": "2026-09",
      "tier": 1,
      "status": "ready",
      "url": "https://www.gov.uk/government/news/more-than-300-million-paid-out-through-help-to-save-with-thousands-more-savers-set-to-benefit"
    },
    {
      "metric": "Year-on-year increase in average daily time online among UK adult internet users",
      "value": "10",
      "unit": "minutes/day",
      "geo": "United Kingdom",
      "period": "2025-05",
      "tier": 1,
      "status": "ready",
      "url": "https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf?v=409414"
    },
    {
      "metric": "Adults newly made eligible for Help to Save from April 2025, UK",
      "value": "550000",
      "unit": "adults",
      "geo": "UK",
      "period": "2025-04",
      "tier": 1,
      "status": "ready",
      "url": "https://www.gov.uk/government/news/more-than-300-million-paid-out-through-help-to-save-with-thousands-more-savers-set-to-benefit"
    },
    {
      "metric": "share of retail/distribution sector businesses that neither use nor plan to use AI technology",
      "value": "86",
      "unit": "%",
      "geo": "UK",
      "period": "2025 (fieldwork 12 Feb - 2 May 2025)",
      "tier": 1,
      "status": "ready",
      "url": "https://www.gov.uk/government/publications/ai-adoption-research/ai-adoption-research"
    },
    {
      "metric": "UK SMEs naming accountancy software as their most recently adopted digital technology",
      "value": "16",
      "unit": "percent",
      "geo": "UK",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://assets.publishing.service.gov.uk/media/688a438aff8c05468cb7b0f0/sme_tech_adoption_dbt_report.pdf"
    },
    {
      "metric": "Ranked barriers stopping UK SMEs from investing in or fully using digital technology",
      "value": "32",
      "unit": "% citing software cost; lack of time/cap",
      "geo": "United Kingdom",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://assets.publishing.service.gov.uk/media/688a438aff8c05468cb7b0f0/sme_tech_adoption_dbt_report.pdf"
    },
    {
      "metric": "UK government-commissioned Consumer Detriment Survey 2024 confirms scale of consumer purchase problems nationally",
      "value": "72",
      "unit": "% of UK adult consumers",
      "geo": "UK",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://assets.publishing.service.gov.uk/media/67e2c07374e40de685195b55/consumer-detriment-survey-2024.pdf"
    },
    {
      "metric": "Share of UK consumer detriment experiences occurring after online purchases, by channel (retailer website vs marketplace",
      "value": "35",
      "unit": "% of all UK consumer detriment experienc",
      "geo": "UK",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://assets.publishing.service.gov.uk/media/67e2c07374e40de685195b55/consumer-detriment-survey-2024.pdf"
    },
    {
      "metric": "Share of UK SMEs reporting a positive business impact from adopting digital technology",
      "value": "91",
      "unit": "% of surveyed SMEs; 4% reported no impac",
      "geo": "United Kingdom",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://assets.publishing.service.gov.uk/media/688a438aff8c05468cb7b0f0/sme_tech_adoption_dbt_report.pdf"
    },
    {
      "metric": "UK SME self-reported gap in effective technology use compared with peers",
      "value": "27",
      "unit": "% of micro businesses using technology s",
      "geo": "United Kingdom",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://assets.publishing.service.gov.uk/media/688a438aff8c05468cb7b0f0/sme_tech_adoption_dbt_report.pdf"
    },
    {
      "metric": "Time UK SMEs spent identifying the right technology product",
      "value": "59",
      "unit": "% taking less than one month; 19% took 1",
      "geo": "United Kingdom",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://assets.publishing.service.gov.uk/media/688a438aff8c05468cb7b0f0/sme_tech_adoption_dbt_report.pdf"
    },
    {
      "metric": "Share of UK consumers who shop online vs in-person at least once a year in the clothing/footwear/fashion accessories retail sector",
      "value": "88 / 93",
      "unit": "% of UK consumers who purchased from the clothing, footwear or fashion accessories sector who did so online at least once (88%) vs in-person at least once (93%) in the 12 months to April/May 2024; unweighted base n=653 (National Centre for Social Research, Consumer Detriment Survey 2024, commissioned by UK Dept for Business and Trade)",
      "geo": "UK",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://assets.publishing.service.gov.uk/media/67e2c07374e40de685195b55/consumer-detriment-survey-2024.pdf"
    },
    {
      "metric": "Recency of digital technology adoption among UK SMEs",
      "value": "51",
      "unit": "% adopting a new technology in the past",
      "geo": "United Kingdom",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://assets.publishing.service.gov.uk/media/688a438aff8c05468cb7b0f0/sme_tech_adoption_dbt_report.pdf"
    },
    {
      "metric": "UK SME dissatisfaction with the current market offering of digital technologies",
      "value": "9",
      "unit": "% disagreeing that their business was we",
      "geo": "United Kingdom",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://assets.publishing.service.gov.uk/media/688a438aff8c05468cb7b0f0/sme_tech_adoption_dbt_report.pdf"
    },
    {
      "metric": "UK Retail trade (SIC 47) firm-level profit margin, mean and median, Annual Business Survey",
      "value": "0.086 / 0.07",
      "unit": "ratio",
      "geo": "UK",
      "period": "2023",
      "tier": 1,
      "status": "ready",
      "url": "https://www.ons.gov.uk/file?uri=/economy/economicoutputandproductivity/productivitymeasures/datasets/estimatesofmarkupsmarketpowerproductivitygrowthandbusinessdynamismfromtheannualbusinesssurvey/december2025/absmarkupsandprofitmargins19972023.xlsx"
    },
    {
      "metric": "UK retailers reporting increased online-platform use or sales after Covid-19 outbreak",
      "value": "44%",
      "unit": "% of UK retailers using third-party onli",
      "geo": "United Kingdom",
      "period": "2020",
      "tier": 1,
      "status": "ready",
      "url": "https://assets.publishing.service.gov.uk/media/60f5b6ca8fa8f50c76838792/retailers-experience-using-digital-platforms__1_.pdf"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}