{
  "slug": "us-hotels",
  "name": "US Hotels & Lodging",
  "updated": "2026-10-04",
  "page": "https://godofstartups.com/atlas/markets/us-hotels",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "JW Marriott: occupancy, Marriott systemwide US and Canada",
      "value": "75.2",
      "unit": "percent",
      "geo": "US",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1048286/000104828626000033/mar-2026q2xex99earningsrel.htm"
    },
    {
      "metric": "Marriott worldwide: Franchise fees, quarterly revenue",
      "value": "1023",
      "unit": "USD million",
      "geo": "US",
      "period": "2026-Q2",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1048286/000104828626000033/mar-2026q2xex99earningsrel.htm"
    },
    {
      "metric": "Luxury tier: Marriott properties, US and Canada",
      "value": "212",
      "unit": "properties",
      "geo": "US",
      "period": "2026-06-30",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1048286/000104828626000033/mar-2026q2xex99earningsrel.htm"
    },
    {
      "metric": "Size class 5 to 9 employees: hotel establishments, US",
      "value": "8728",
      "unit": "establishments",
      "geo": "US",
      "period": "2024-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://data.bls.gov/cew/data/api/2024/1/size/8.csv"
    },
    {
      "metric": "Size class 5 to 9 employees: average weekly wage in US hotels",
      "value": "590",
      "unit": "USD per week",
      "geo": "US",
      "period": "2024-Q1",
      "tier": 1,
      "status": "ready",
      "url": "https://data.bls.gov/cew/data/api/2024/1/size/8.csv"
    },
    {
      "metric": "Hotels and motels (NAICS 721110): establishments, US",
      "value": "61574",
      "unit": "establishments",
      "geo": "US",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.bls.gov/cew/data/api/2024/a/industry/721110.csv"
    },
    {
      "metric": "Hotels and motels (NAICS 721110): average weekly wage per employee, US",
      "value": "818",
      "unit": "USD per week",
      "geo": "US",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.bls.gov/cew/data/api/2024/a/industry/721110.csv"
    },
    {
      "metric": "NAICS 721 Accommodation: establishments, US",
      "value": "78192",
      "unit": "establishments",
      "geo": "US",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.bls.gov/cew/data/api/2024/a/industry/721.csv"
    },
    {
      "metric": "California: hotel establishments",
      "value": "6230",
      "unit": "establishments",
      "geo": "US-CA",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://data.bls.gov/cew/data/api/2024/a/industry/721110.csv"
    },
    {
      "metric": "December 2019: all employees in US accommodation (NAICS 721)",
      "value": "2118.2",
      "unit": "thousand persons employed",
      "geo": "US",
      "period": "2019-12",
      "tier": 1,
      "status": "ready",
      "url": "https://data.bls.gov/timeseries/CES7072100001"
    },
    {
      "metric": "December 2019: average weekly hours, US accommodation (NAICS 721)",
      "value": "30.5",
      "unit": "hours per week",
      "geo": "US",
      "period": "2019-12",
      "tier": 1,
      "status": "ready",
      "url": "https://data.bls.gov/timeseries/CES7072100002"
    },
    {
      "metric": "December 2019: producer price index, US hotels and motels (NAICS 721110)",
      "value": "145.4",
      "unit": "index",
      "geo": "US",
      "period": "2019-12",
      "tier": 1,
      "status": "ready",
      "url": "https://data.bls.gov/timeseries/PCU721110721110"
    },
    {
      "metric": "December 2019: consumer price index, lodging away from home, US",
      "value": "147.590",
      "unit": "index",
      "geo": "US",
      "period": "2019-12",
      "tier": 1,
      "status": "ready",
      "url": "https://data.bls.gov/timeseries/CUUR0000SEHB"
    },
    {
      "metric": "Labor costs: share of US hoteliers naming it a top financial pressure",
      "value": "65",
      "unit": "percent of respondents",
      "geo": "US",
      "period": "2026-02",
      "tier": 2,
      "status": "proxy",
      "url": "https://www.ahla.com/news/rising-cost-staffing-challenges-persist-hotels-travel-demand-expected-hold-steady"
    },
    {
      "metric": "Higher wages: share of US hotels using it to recruit and retain staff",
      "value": "70",
      "unit": "percent of respondents",
      "geo": "US",
      "period": "2026-02",
      "tier": 2,
      "status": "proxy",
      "url": "https://www.ahla.com/news/rising-cost-staffing-challenges-persist-hotels-travel-demand-expected-hold-steady"
    },
    {
      "metric": "Expect 2026 demand relatively stable vs 2025: share of US hoteliers",
      "value": "39",
      "unit": "percent of respondents",
      "geo": "US",
      "period": "2026-02",
      "tier": 2,
      "status": "proxy",
      "url": "https://www.ahla.com/news/rising-cost-staffing-challenges-persist-hotels-travel-demand-expected-hold-steady"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}