{
  "slug": "us-proptech",
  "name": "US PropTech & Housing",
  "updated": "2026-11-02",
  "page": "https://godofstartups.com/atlas/markets/us-proptech",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "facts": [
    {
      "metric": "US median sales price of houses sold, Q2",
      "value": "410,700",
      "unit": "USD",
      "geo": "US",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://fred.stlouisfed.org/series/MSPUS"
    },
    {
      "metric": "Rocket: mortgage servicing portfolio unpaid principal balance",
      "value": "2.0",
      "unit": "USD trillion",
      "geo": "US",
      "period": "2026-Q3",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1805284/000180528426000121/rkt-093020268xkex991earnin.htm"
    },
    {
      "metric": "Rocket: share of US purchase mortgage market",
      "value": "4.3",
      "unit": "percent",
      "geo": "US",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1805284/000162828026013283/rkt-20251231.htm"
    },
    {
      "metric": "Rocket: sold loan gain-on-sale margin, Direct to Consumer channel, quarter",
      "value": "4.31",
      "unit": "percent",
      "geo": "US",
      "period": "2026-Q3",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1805284/000180528426000121/rkt-093020268xkex991earnin.htm"
    },
    {
      "metric": "Property management software: units under management on AppFolio platform",
      "value": "9.8",
      "unit": "million units",
      "geo": "US",
      "period": "2026-Q3",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1433195/000143319526000064/appf-20260930.htm"
    },
    {
      "metric": "US property management companies on AppFolio subscription plans",
      "value": "22,096",
      "unit": "customers",
      "geo": "US",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1433195/000143319526000011/appf-20251231.htm"
    },
    {
      "metric": "Zillow quarterly rentals revenue per average monthly rentals unique visitor",
      "value": "4.77",
      "unit": "USD per visitor per quarter",
      "geo": "US",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1617640/000161764026000015/z-20251231.htm"
    },
    {
      "metric": "Porch Software & Data annualized average revenue per company",
      "value": "4840",
      "unit": "USD per company",
      "geo": "US",
      "period": "2026-Q3",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1784535/000178453526000058/prch-20261028xexx991.htm"
    },
    {
      "metric": "CoStar Group gross margin",
      "value": "77.8",
      "unit": "percent",
      "geo": "GLOBAL",
      "period": "2026-Q3",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1057352/000105735226000078/q32026earningspressrelease.htm"
    },
    {
      "metric": "Rocket: Direct to Consumer share of closed mortgage origination volume",
      "value": "55.2",
      "unit": "percent",
      "geo": "US",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1805284/000162828026013283/rkt-20251231.htm"
    },
    {
      "metric": "Porch homeowners insurance quote volume growth year-on-year",
      "value": "79",
      "unit": "percent",
      "geo": "US",
      "period": "2026-Q3",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1784535/000178453526000058/prch-20261028xexx991.htm"
    },
    {
      "metric": "Porch reciprocal homeowners policies written, quarter",
      "value": "67.5",
      "unit": "thousand policies",
      "geo": "US",
      "period": "2026-Q3",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1784535/000178453526000058/prch-20261028xexx991.htm"
    },
    {
      "metric": "Delinquency rate on single-family residential mortgages, all US commercial banks, Q2",
      "value": "1.86",
      "unit": "percent",
      "geo": "US",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://fred.stlouisfed.org/series/DRSFRMACBS"
    },
    {
      "metric": "Home listings with a price reduction, US (September)",
      "value": "407,028",
      "unit": "listings",
      "geo": "US",
      "period": "2026-09",
      "tier": 1,
      "status": "ready",
      "url": "https://fred.stlouisfed.org/graph/fredgraph.csv?id=PRIREDCOUUS"
    },
    {
      "metric": "Average heating and cooling cost savings from air sealing and adding insulation, US homes",
      "value": "15",
      "unit": "percent",
      "geo": "US",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://www.energystar.gov/saveathome/seal_insulate/why-seal-and-insulate"
    },
    {
      "metric": "Cumulative families served by DOE Weatherization Assistance Program since 1976",
      "value": "7.2",
      "unit": "million families",
      "geo": "US",
      "period": "1976-2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.energy.gov/scep/wap/weatherization-assistance-program"
    },
    {
      "metric": "US homeowners without mortgage: annual utilities and fuels spending",
      "value": "5208",
      "unit": "USD/year",
      "geo": "US",
      "period": "2024",
      "tier": 1,
      "status": "ready",
      "url": "https://www.bls.gov/cex/tables/calendar-year/mean-item-share-average-standard-error/cu-housing-tenure-2024.xlsx"
    },
    {
      "metric": "US homeowners, household heads with BA or higher: mean percent chance of home improvement investment within 1 year",
      "value": "34.2",
      "unit": "percent",
      "geo": "US",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://www.newyorkfed.org/medialibrary/interactives/sce/sce/downloads/data/frbny_sce_housing_chartdata.xlsx"
    },
    {
      "metric": "US household heads under 50: percent chance of buying (vs renting) the next home if moving within 3 years",
      "value": "49.7",
      "unit": "percent",
      "geo": "US",
      "period": "2026",
      "tier": 1,
      "status": "context",
      "url": "https://www.newyorkfed.org/medialibrary/interactives/sce/sce/downloads/data/frbny_sce_housing_chartdata.xlsx"
    },
    {
      "metric": "US household heads rating buying a property as a somewhat bad investment",
      "value": "9.2",
      "unit": "percent",
      "geo": "US",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://www.newyorkfed.org/medialibrary/interactives/sce/sce/downloads/data/frbny_sce_housing_chartdata.xlsx"
    },
    {
      "metric": "Private capital invested in US proptech",
      "value": "2.2",
      "unit": "USD billion",
      "geo": "US",
      "period": "2024",
      "tier": 2,
      "status": "proxy",
      "url": "https://www.valley.com/content/dam/valley/pdfs/prop-tech/2025_Proptech-ADA.pdf"
    },
    {
      "metric": "Share of iBuyer inventory on the market over 120 days, Opendoor (year end)",
      "value": "33",
      "unit": "percent",
      "geo": "US",
      "period": "2025",
      "tier": 1,
      "status": "ready",
      "url": "https://www.sec.gov/Archives/edgar/data/1801169/000180116926000010/open-20251231.htm"
    },
    {
      "metric": "GSE modified loans one year or more delinquent at time of modification",
      "value": "13.5",
      "unit": "percent",
      "geo": "US",
      "period": "2026-H1",
      "tier": 1,
      "status": "ready",
      "url": "https://www.fhfa.gov/document/d/fprp/foreclosure-prevention-refi-fpm-report-2q2026"
    },
    {
      "metric": "30-year fixed mortgage average rate in the US, early-April week",
      "value": "6.46",
      "unit": "percent",
      "geo": "US",
      "period": "2026",
      "tier": 1,
      "status": "ready",
      "url": "https://fred.stlouisfed.org/series/MORTGAGE30US"
    }
  ],
  "note": "status: ready = two or more independent sources or an official series; proxy = one source; context = macro background, not a validation figure."
}