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How short of staff are hotels and restaurants, in which countries, and what does a hospitality worker cost?

The hospitality staffing problem is churn, not empty job ads. In Japan 27.8% of accommodation and food-service workers were new hires in 2025 against 14.7% across all industries, and 23.7% left in the same year. In the US the job-openings rate in leisure and hospitality fell from 5.9% in August 2025 to 4.7% in August 2026 — the same rate as retail trade, which rose to meet it. EU accommodation employers spend EUR 20.32 thousand per person employed per year.

Eurostat structural business statistics (NACE I55, 2023 and 2024) and labour force survey (NACE I, 2021–2025); US BLS JOLTS and Current Employment Statistics (August 2025 – August 2026) and CPS 2025 annual averages; Japan MHLW Survey on Employment Trends 2025 and Labour Economy Trend Survey Q2–August 2026; AHLA Front Desk Feedback survey of 246 hoteliers, February 2026. · verified as of

How tight the market actually is

Official vacancy and shortage measures, each against its own economy-wide benchmark. The US rate is a monthly job-openings rate; the Japanese diffusion index is the share of establishments reporting a shortage minus the share reporting a surplus, not a vacancy rate. The two cannot be compared with each other — only each against its own all-industry row.

MetricValueSegmentPeriodSource
US — job openings rate, leisure and hospitality (NAICS 70)5.9%1,050 thousand openingsAug 2025bls.gov
US — job openings rate, leisure and hospitality (NAICS 70)4.7%829 thousand openings · down a year laterAug 2026bls.gov
US — job openings rate, retail trade3.8%benchmark sector · 609 thousand openingsAug 2025bls.gov
US — job openings rate, retail trade4.7%benchmark sector · 761 thousand openings · now level with hospitalityAug 2026bls.gov
Japan — establishments reporting an understaffed department, accommodation and food service74%share of establishments in the industryQ2 2026mhlw.go.jp
Japan — establishments reporting an understaffed department, all surveyed industries81%benchmark · hospitality sits below itQ2 2026mhlw.go.jp
Japan — regular-employee shortage diffusion index, accommodation and food service32 pointsshortage 33% minus surplus 1%Aug 2026mhlw.go.jp
Japan — regular-employee shortage diffusion index, accommodation and food service38 pointsearlier in the same year · shortage 40% minus surplus 2%Feb and May 2026mhlw.go.jp
Japan — regular-employee shortage diffusion index, all surveyed industries47 pointsbenchmark · shortage 50% minus surplus 3% · hospitality is less short than the average industryAug 2026mhlw.go.jp
Japan — employment judgement index for regular employees, accommodation and food service8 pointsdecrease (17%) exceeds increase (9%) by 8 points · headcount shrinking, against 2 points for all surveyed industriesQ2 2026mhlw.go.jp
Japan — establishments that took action on an understaffed department, accommodation and food service60%of all establishments in the industry · 67% across all industriesQ2 2026mhlw.go.jp

Turnover: the number that actually separates hospitality from other sectors

Japan publishes annual accession and separation rates by industry on one methodology, which makes the comparison with the whole economy clean. US JOLTS hires are a monthly rate, not an annual one.

MetricValueSegmentPeriodSource
Japan — accession rate, accommodation and food service (all employment forms)27.8%share of employees who joined during the year2025mhlw.go.jp
Japan — accession rate, all 16 major industries combined14.7%benchmark · hospitality is close to double2025mhlw.go.jp
Japan — separation rate, accommodation and food service (all employment forms)23.7%share of employees who left during the year2025mhlw.go.jp
Japan — separation rate, accommodation and food service (all employment forms)25.1%prior year2024mhlw.go.jp
Japan — separation rate, accommodation and food service, part-time workers25.0%part-time segment2025mhlw.go.jp
Japan — separation rate, accommodation and food service, regular workers21.5%regular segment · rising while part-time churn falls2025mhlw.go.jp
Japan — net accession margin, accommodation and food service4.1 pointsaccessions minus separations · the industry still grew2025mhlw.go.jp
US — hires rate, accommodation and food services (NAICS 72)5.5%monthly rate · 779 thousand hires in the monthAug 2025bls.gov

What a hospitality worker costs the employer

Eurostat labour costs cover wages plus employer social contributions, per person employed per year, for accommodation only (NACE I55). The US figures are gross earnings paid to the worker in leisure and hospitality (NAICS 70) and are not comparable with the EU employer-cost figure.

MetricValueSegmentPeriodSource
EU27 — labour costs per person employed, accommodation (NACE I55)EUR 20.32 thousand / yearwages plus employer contributions2024ec.europa.eu
US — average weekly earnings, leisure and hospitality$603.00all employees, seasonally adjustedAug 2026bls.gov
US — average weekly earnings, leisure and hospitality$584.46a year earlierAug 2025bls.gov
US — hourly-paid workers earning at or below the federal minimum wage, leisure and hospitality5.7%share of hourly-paid workers in the industry · annual averages2025bls.gov
EU27 — average actual weekly hours worked, accommodation and food service (NACE I)34.6 hoursmain job, persons aged 15+, full- and part-time combined2025ec.europa.eu

Value added per person employed, accommodation (NACE I55), thousand EUR

One Eurostat indicator, one year, all size classes. This is the ceiling on what a hotel can pay and on what software can plausibly charge per employee: a Belgian hotel employee produces three times the value added of an Estonian one.

MetricValueSegmentPeriodSource
BelgiumEUR 72.45khighest in this set2023ec.europa.eu
AustriaEUR 63.32k2023ec.europa.eu
FranceEUR 60.04k2023ec.europa.eu
SloveniaEUR 53.08k2023ec.europa.eu
IrelandEUR 45.17k2023ec.europa.eu
DenmarkEUR 43.14k2023ec.europa.eu
GermanyEUR 42.73k2023ec.europa.eu
CzechiaEUR 40.01k2023ec.europa.eu
LithuaniaEUR 29.89k2023ec.europa.eu
HungaryEUR 29.52k2023ec.europa.eu
EstoniaEUR 23.37klowest in this set2023ec.europa.eu

Value added per hour worked by employees, accommodation (NACE I55), EUR

The same dataset on an hourly basis, which removes differences in part-time intensity. The spread stays wide: an hour of Belgian hotel work carries more than three times the value added of a Lithuanian one.

MetricValueSegmentPeriodSource
BelgiumEUR 62.92 / hourhighest in this set2023ec.europa.eu
AustriaEUR 44.06 / hour2023ec.europa.eu
DenmarkEUR 42.22 / hour2023ec.europa.eu
PortugalEUR 25.23 / hour2023ec.europa.eu
CroatiaEUR 22.38 / hour2023ec.europa.eu
LithuaniaEUR 19.20 / hourlowest in this set2023ec.europa.eu

Persons employed per accommodation enterprise (NACE I55)

This is the single most important row set for anyone pricing hospitality software per seat or per property. The average European accommodation business is a handful of people, and the differences between countries are larger than the differences between hotel categories inside one country.

MetricValueSegmentPeriodSource
Ireland18 personslargest in this set2023ec.europa.eu
Denmark16 persons2023ec.europa.eu
Germany11 persons2023ec.europa.eu
Austria8 persons2023ec.europa.eu
Hungary6 persons2023ec.europa.eu
Belgium5 persons2023ec.europa.eu
Romania4 persons2023ec.europa.eu
Czechia3 persons2023ec.europa.eu
Lithuania2 personssmallest in this set2023ec.europa.eu
Germany — persons employed in accommodation enterprises with 0–9 persons employed109,596 personsthe micro-employer tail inside one large market2023ec.europa.eu

Who the workers are: the Dutch case as a worked example

Eurostat publishes employment in accommodation and food service by age for every member state; the Netherlands is shown as a full series because it has the starkest age profile in the set we hold. A workforce that is majority under 25 explains the turnover numbers above and dictates how onboarding and scheduling products must work.

MetricValueSegmentPeriodSource
Netherlands — employed aged 15–24, accommodation and food service (NACE I)276.5 thousandof 475.5 thousand aged 15+ in the industry — 58% (calculated from the two Eurostat values)2025ec.europa.eu
Netherlands — employed aged 15–24, accommodation and food service (NACE I)273.0 thousandof 474.6 thousand aged 15+2024ec.europa.eu
Netherlands — employed aged 15–24, accommodation and food service (NACE I)266.4 thousandof 466.9 thousand aged 15+2023ec.europa.eu
Netherlands — employed aged 15–24, accommodation and food service (NACE I)234.5 thousandof 433.2 thousand aged 15+2022ec.europa.eu
Netherlands — employed aged 15–24, accommodation and food service (NACE I)196.0 thousandof 379.6 thousand aged 15+ · post-pandemic trough2021ec.europa.eu

What hospitality operators buy, and what stops them

Eurostat asks every EU enterprise the same AI questions, which makes accommodation and food service comparable with other sectors. The blocker shares are taken among enterprises that ever considered using AI, not among all enterprises — a narrower denominator. The AHLA rows come from one survey of 246 hotel owners conducted in late February 2026; it is a multiple-response question, so the shares do not sum to 100.

MetricValueSegmentPeriodSource
EU27 — enterprises using no AI technology, accommodation and food service (NACE I)86.15%all enterprises in the industry2025ec.europa.eu
EU27 — enterprises using at least one AI technology, accommodation and food service (NACE I)11.98%all enterprises in the industry2025ec.europa.eu
EU27 — enterprises using AI for marketing or sales, accommodation and food service (NACE I)5.76%all enterprises in the industry · the single most common use case2025ec.europa.eu
EU27 — blocker: incompatible with existing equipment, software or systems (NACE I)43.84%of enterprises that ever considered using AI2025ec.europa.eu
EU27 — blocker: AI judged not useful for the business (NACE I)22.92%of enterprises that ever considered using AI2025ec.europa.eu
US hoteliers citing cost of goods and supplies as a top financial pressure71%proxy for the whole industryFeb 2026ahla.com
US hoteliers citing labor costs as a top financial pressure65%proxy for the whole industryFeb 2026ahla.com
US hoteliers citing fluctuating demand and occupancy as a top financial pressure59%proxy for the whole industryFeb 2026ahla.com
US hoteliers citing utility and energy costs as a top financial pressure50%proxy for the whole industryFeb 2026ahla.com
US hoteliers citing insurance premiums as a top financial pressure43%proxy for the whole industryFeb 2026ahla.com
US hoteliers citing workforce shortages as a top financial pressure42%ranks last of six pressuresFeb 2026ahla.com

Why hospitality staffing numbers disagree, and what this page does not say

Four perimeters are in play and they are routinely mixed up. First, the industry code: Eurostat I55 is accommodation only, Eurostat I is accommodation plus food service, US NAICS 72 is accommodation and food services, and US NAICS 70 (leisure and hospitality) is wider still because it adds arts, entertainment and recreation. A rate quoted for NAICS 70 is not a hotel rate. Second, the measure: a job-openings rate is openings divided by employment plus openings, while a Japanese diffusion index is the share of establishments reporting a shortage minus the share reporting a surplus — it has no denominator in workers and cannot be read as a vacancy percentage. Third, the respondent: Eurostat and BLS count establishments and payroll records, while the AHLA rows are 246 self-selected hotel owners answering a multiple-response question, so its shares do not sum to 100 and describe sentiment rather than counts. Fourth, cost basis: the Eurostat EU27 figure of EUR 20.32 thousand is what the employer pays in total per person per year, while the US $603.00 is what the worker receives in a week before tax — neither converts into the other. The data also contradicts the common narrative in two places worth sitting with. In Japan hospitality is less short-staffed than the average surveyed industry (74% of establishments against 81%, diffusion index 32 against 47) while its turnover is roughly double, so the bottleneck is retention rather than recruitment. In the US the hospitality job-openings rate fell to the level of retail trade over twelve months, which means the sector's hiring premium over other low-wage employers has gone. Finally, this page holds no occupation-level shortage data: it cannot tell you whether the gap is in kitchens, housekeeping or front desk, and it has no country-level vacancy rates for the EU.

Eurostat — structural business statistics by size class (sbs_sc_ovw) and by detailed activity (sbs_ovw_act) · Eurostat — labour force survey, employment and hours by NACE activity (lfsa_egan2, lfsa_ewhan2) · Eurostat — AI use by enterprises (isoc_eb_ain2) · US Bureau of Labor Statistics — Job Openings and Labor Turnover Survey · US Bureau of Labor Statistics — Current Employment Statistics and Current Population Survey · Japan MHLW — Labour Economy Trend Survey and Survey on Employment Trends · American Hotel & Lodging Association — Front Desk Feedback, February 2026

Methodology

Every number on this page is a fact node in the God of Startups Atlas — a knowledge graph where each metric carries its source URL, reporting period, evidence tier and the verbatim quote it was taken from. Tier 1 means official statistics (Eurostat, US Bureau of Labor Statistics, Japan's Ministry of Health, Labour and Welfare); tier 2 means industry research with a disclosed sample. Values are shown in the unit and currency the source reports; nothing is converted or modelled. Two figures are arithmetic on two published values and are labelled as such in the row: the twelve-month change in US weekly earnings and the youth share of Dutch hospitality employment.

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