India ecommerce
Online shopping is still early in India: 24.5% of households bought goods online in the previous month, although 86.3% have internet at home (MoSPI, Q1 2025). Only 8.65% of adults paid a merchant digitally for an online purchase (World Bank, 2024).
20 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.
| Metric | Value | Geo | Period | Tier | Source |
|---|---|---|---|---|---|
| India households without home internet citing 'do not know how to use it' as main reason | 39.2percent of households without internet a | IN | 2025-Q1 | T1 | mospi.gov.in |
| India households with internet facility within household premises | 86.3percent of households | IN | 2025-Q1 | T1 | mospi.gov.in |
| India rural online-buying households purchasing both food and non-food items | 20.0percent of online-buying households | IN | 2025-Q1 | T1 | mospi.gov.in |
| India households that made an online purchase of goods in the last 30 days | 24.5percent of households | IN | 2025-Q1 | T1 | mospi.gov.in |
| Digitally enabled account, adults age 15+, India | 31.1percent | IN | 2024 | T1 | data.worldbank.org |
| India adults who bought something online (mobile/internet) | 16.21percent of adults age 15+ | IN | 2024 | T1 | data.worldbank.org |
| Adults who made a digital merchant payment for an online purchase | 8.65percent of adults age 15+ | IN | 2024 | T1 | data.worldbank.org |
| India adults who made a utility payment | 37.84percent of adults age 15+ | IN | 2024 | T1 | data.worldbank.org |
| Adults who made a cash-on-delivery payment for an online purchase | 7.45percent of adults age 15+ | IN | 2024 | T1 | data.worldbank.org |
| India adults who applied for a loan using a mobile phone | 3.92percent of adults age 15+ | IN | 2024 | T1 | data.worldbank.org |
| India adults who sent money after a phone/SMS payment scam request (% age 15+) | 1.30percent | IN | 2024 | T1 | data.worldbank.org |
| Adults who made a digital online merchant payment for an online purchase | 8.66percent of adults age 15+ | IN | 2024 | T1 | data.worldbank.org |
| India online buyers making a digital merchant payment for the purchase | 8.66percent of adults age 15+ | IN | 2024 | T1 | data.worldbank.org |
| India adults who received a phone/SMS request for money (scam) in past 12 months (% age 15+) | 6.22percent | IN | 2024 | T1 | data.worldbank.org |
| Average MPCE, 0-5% fractile class of MPCE, rural India | 1677INR per person per month | IN | 2023-24 | T1 | mospi.gov.in |
| Urban-rural gap in average MPCE, as percent of rural MPCE | 69.7percent | IN | 2023-24 | T1 | mospi.gov.in |
| Average monthly per capita consumption expenditure, rural India | 4122INR per person per month | IN | 2023-24 | T1 | mospi.gov.in |
| Logistics Performance Index: ability to track and trace consignments, India | 3.4index score | IN | 2022 | T1 | data.worldbank.org |
| India ease of arranging competitively priced international shipments (LPI) | 3.5index score | IN | 2022 | T1 | data.worldbank.org |
| India logistics infrastructure quality (LPI) | 3.2index score | IN | 2022 | T1 | data.worldbank.org |
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