Caucasus & Central Asia E-commerce
24 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.
| Metric | Value | Geo | Period | Tier | Source |
|---|---|---|---|---|---|
| Retail turnover via own websites, Kazakhstan | 531.3billion KZT | KZ | 2025 | T1 | stat.gov.kz |
| Kaspi.kz e-Commerce GMV (general goods, e-Grocery, e-Cars), Kazakhstan | 3,183KZT billion | KZ | 2025 | T1 | sec.gov |
| Marketplace operators by activity: data processing, Kazakhstan | 49.8percent | KZ | 2025 | T1 | stat.gov.kz |
| Kaspi Travel take rate, Kazakhstan | 5.1percent of GMV | KZ | 2025 | T1 | sec.gov |
| Share of households with fixed (wired) broadband internet, Aktobe region | 46.92percent | KZ-15 | 2025 | T1 | stat.gov.kz |
| Online buyers of goods or services in last 12 months, internet users 15+, Georgia, men | 34.2percent | GE | 2026 | T1 | geostat.ge |
| Consumer spending share of total household expenditures, Uzbekistan | 84.8percent | UZ | 2025 | T1 | siat.stat.uz |
| Share of Kaspi.kz merchants using Kaspi Delivery, Kazakhstan | 12percent of merchants | KZ | 2025 | T1 | sec.gov |
| Kaspi.kz Marketplace segment revenue | 520KZT billion | KZ | 2026-Q1 | T1 | sec.gov |
| Enterprises without web sales, Georgia, large enterprises | 71.6percent | GE | 2025 | T1 | geostat.ge |
| Kaspi Travel consumers as share of Super App average MAU, Kazakhstan | 19percent of average MAU | KZ | 2025 | T1 | sec.gov |
| Kaspi.kz Marketplace GMV growth rate, Kazakhstan | 11percent y/y | KZ | 2025 | T1 | sec.gov |
| Consumer complaints about e-commerce filed with consumer protection authority, Kazakhstan | 18 237complaints/year | KZ | 2025 | T1 | gov.kz |
| Share of consumer complaints resolved in consumer's favour, all sectors, Kazakhstan | 37,6percent | KZ | 2025 | T1 | gov.kz |
| ITT effect of guaranteed purchase order (Small shock ($130)) on share of … ms selling online, Georgia, Medium propensity | 27percentage points | GE | 2022 | T1 | thedocs.worldbank.org |
| Average sales multiple 1.5 years after entering a marketplace, Kazakhstan sellers | 4,8times | KZ | 2024 | T1 | gov.kz |
| Income used for consumption as % of subsistence minimum, rural population, Kazakhstan | 157.1percent | KZ | 2025 | T1 | stat.gov.kz |
| Share of online buyers using mobile payments, Abai region | 19.89percent | KZ-10 | 2025 | T1 | stat.gov.kz |
| Finding information about goods and services online, internet users 15+, Georgia | 50.2percent | GE | 2026 | T1 | geostat.ge |
| Estimated number of households, Uzbekistan | 7665.2thousand households | UZ | 2025 | T1 | siat.stat.uz |
| Annual venture funding, Kazakhstan startups | 209USD million | KZ | 2025 | T3 | rise.com.kz |
| Reason for not buying online: personal data protection concerns, Azerbaijan | 3.8percent of reasons | AZ | 2025 | T1 | stat.gov.az |
| E-commerce share of all consumer complaints to the Consumer Protection Committee, Kazakhstan | 18,3percent | KZ | 2026-Q1 | T1 | primeminister.kz |
| Non-buyers online citing no need as reason, Zhambyl region | 65.9percent | KZ-31 | 2025 | T1 | stat.gov.kz |
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