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China E-commerce

20 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.

MetricValueGeoPeriodTierSource
China: growth of online retail sales of food, Jan-Aug 202615.9percentCN2026-08T1stats.gov.cn
China: retail sales of consumer goods in urban areas, January-August cumulative28,374.3CNY billionCN2026-08T1stats.gov.cn
China: decline in retail sales of specialty stores above designated size, Jan-Aug 20262.2percentCN2026-08T1stats.gov.cn
Alibaba segment revenue: Alibaba China E-commerce Group, total segment revenue554217CNY millionCN2026-03T1sec.gov
Buyers sourcing or transacting on Alibaba.com B2B wholesale marketplace47million buyersCN2026-03T1sec.gov
Alibaba total revenue, year-on-year change2.74percent change year-on-yearCN2026-03T1sec.gov
Reason for not using the internet: does not understand computers or the internet, China47.9percentCN2025-12T1cnnic.cn
Netizens going online via mobile phone, China99.6percentCN2025-12T1cnnic.cn
Average weekly time spent online per netizen, China32.5hours/weekCN2025-12T1cnnic.cn
Netizens who bought a smart product online in previous six months, China444million peopleCN2025-12T1cnnic.cn
Netizens taking part in consumer goods trade-in promotion schemes, China326million peopleCN2025-12T1cnnic.cn
Netizens wanting more targeted consumption subsidies for services, China40.6percentCN2025-12T1cnnic.cn
Alibaba revenue by type of service: Customer management services (marketing and software service fees charged to mer424877CNY millionCN2025-03T1sec.gov
China: online retail sales of goods and services, annual15,972.2CNY billionCN2025T1stats.gov.cn
China: year-on-year growth of online retail sales of goods and services8.6percentCN2025T1stats.gov.cn
China: online retail of physical goods as share of total retail sales of consumer goods26.1percentCN2025T1stats.gov.cn
PDD Holdings revenue by monetisation type: Online marketing services and others (advertising revenue from merchants)217783028CNY thousandCN2025T1sec.gov
JD.com operating cost line: Marketing expenses83953CNY millionCN2025T1sec.gov
JD.com consolidated operating margin (income from operations over net revenues)0.21percent of net revenuesCN2025T1sec.gov
JD.com marketing spend as a share of net revenues6.41percent of net revenuesCN2025T1sec.gov

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