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Southeast Asia E-commerce

Southeast Asian e-commerce consolidates around Shopee, which earned $4.3 billion of core marketplace revenue from fees and ads in Q2 2026 (SEC filing). Online retail was 15.4% of Singapore retail sales in July 2026, and 61.89% of young Vietnamese adults buy online (World Bank, 2024).

20 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.

MetricValueGeoPeriodTierSource
Shopee core marketplace revenue (transaction fees and advertising), quarterly4.3USD billionSEA2026-Q2T1sec.gov
Shopee value-added (logistics) services revenue, quarterly676.4USD millionSEA2026-Q2T1sec.gov
Shopee adjusted EBITDA, quarterly223.2USD millionSEA2026-Q1T1sec.gov
Online retail sales as proportion of total retail sales, Singapore15.4percentSG2026-07T1tablebuilder.singstat.gov.sg
Enterprises using e-payment, Singapore95.6percentSG2025T1tablebuilder.singstat.gov.sg
Enterprises using artificial intelligence, Singapore23.5percentSG2025T1tablebuilder.singstat.gov.sg
Used mobile phone or internet to buy online, young adults 15-24, Vietnam, World Bank Global Findex61.8935884803018% of population age 15-24VN2024T1data.worldbank.org
Adults ages 15-24 connecting to the internet only through free WiFi, Philippines13.2555182055704percentPH2024T1api.worldbank.org
E-commerce share of operating revenue, accommodation services (SSIC 55), Singapore30.4percentSG2024T1tablebuilder.singstat.gov.sg
Individuals who made an online purchase, residents aged 18+, Singapore70.58percentSG2024T1tablebuilder.singstat.gov.sg
E-commerce revenue, total services sector, Singapore435231SGD millionSG2024T1tablebuilder.singstat.gov.sg
Business-to-consumer (B2C) e-commerce revenue, services sector, Singapore57217SGD millionSG2023T1tablebuilder.singstat.gov.sg
Online shopping as a key internet activity among internet users, Singapore68.75percentSG2023T1tablebuilder.singstat.gov.sg
Online food & beverage sales proportion at the pandemic peak, Singapore48.2percentSG2021-06T1tablebuilder.singstat.gov.sg
Online retail sales proportion at the Covid-19 circuit breaker peak, Singapore24.9percentSG2020-05T1tablebuilder.singstat.gov.sg
Online retail sales proportion before the Covid-19 pandemic, Singapore4.4percentSG2018-01T1tablebuilder.singstat.gov.sg
Resident households with any online expenditure, Singapore60percent of resident householdsSG2017/18T1tablebuilder.singstat.gov.sg
Average monthly household online expenditure, lowest income quintile (1st-20th percentile), Singapore69.2SGD per household per monthSG2017/18T1tablebuilder.singstat.gov.sg
Average monthly household online expenditure, all resident households, Singapore244.1SGD per household per monthSG2017/18T1tablebuilder.singstat.gov.sg
Resident households in 1- and 2-room public flats with any online expenditure, Singapore21.5percent of households in 1- and 2-room fSG2017/18T1tablebuilder.singstat.gov.sg

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Startup Round Sizes by Stage 2026: Seed and Series A Medians by Ecosystem

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