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Singapore ecommerce

Singapore e-commerce is mature and business-led: online retail was 15.4% of total retail sales in July 2026, while services-sector e-commerce revenue reached SGD 435,231 million in 2024, of which SGD 365,083 million was business-to-business (SingStat).

20 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.

MetricValueGeoPeriodTierSource
Online retail sales share of total retail sales, Singapore, July of each year15.4percent of total retail salesSG2026-07T1tablebuilder.singstat.gov.sg
AI startups share of Singapore venture deal volume42.8percentSG2025T1enterprisesg.gov.sg
E-commerce revenue of the Singapore services sector, total, annual series435231SGD millionSG2024T1tablebuilder.singstat.gov.sg
E-commerce revenue of the Singapore services sector, total435231SGD millionSG2024T1tablebuilder.singstat.gov.sg
Share of e-commerce revenue in operating revenue, total services sector, Singapore8.1percent of operating revenueSG2024T1tablebuilder.singstat.gov.sg
Singapore residents aged 18-39 who made an online purchase92.85percent of residents in age groupSG2024T1tablebuilder.singstat.gov.sg
Business-to-business e-commerce revenue, total services sector, Singapore365083SGD millionSG2024T1tablebuilder.singstat.gov.sg
New retail trade business entities formed, Singapore, Annual Business Formation Statistics6145 (2023) -> 7701 (2025)count of new business entities formedSG2023-2025T1tablebuilder.singstat.gov.sg
Singapore internet users doing online shopping as a key internet activity68.75percent of internet usersSG2023T1tablebuilder.singstat.gov.sg
Resident households with online expenditure on transport services, Singapore66percent of resident householdsSG2023T1tablebuilder.singstat.gov.sg
Average monthly household online expenditure on transport services, Singapore176.9SGD per household per monthSG2023T1tablebuilder.singstat.gov.sg
Average monthly household online expenditure, all resident households, Singapore706.9SGD per household per monthSG2023T1tablebuilder.singstat.gov.sg
Resident households with any online expenditure, Singapore82percent of resident householdsSG2023T1tablebuilder.singstat.gov.sg
Used mobile phone or internet to buy online, young adults 15-24, Singapore, World Bank Global Findex69.1359654617998% of population age 15-24SG2021T1data.worldbank.org
Made a cash payment upon delivery for an online purchase, Singapore, World Bank Global Findex1.51% of population age 15+SG2021T1data.worldbank.org
E-commerce revenue, Computer & Telecommunications Equipment retail category, Singapore, Annual Services Statistics704 (2019) -> 1810 (2023)SGD million e-commerce revenueSG2019-2023T1tablebuilder.singstat.gov.sg
Individuals using the Internet, Singapore, World Bank (ITU World Telecommunication/ICT Development Report & database)79.03 (2014) -> 94.38 (2024)% of populationSG2014-2024T1data.worldbank.org
World Bank Logistics Performance Index (Overall score), by Southeast Asia country4.3index score 1SGT1data.worldbank.org
B2B SaaS revenue growth rate, quarterly compound annual growth rate (CAGR), Paddle/ProfitWell Subscription Index5.1% CAGR B2B revenue growth in Q2 2025GLOBALQ2 2025T2paddle.com
Private funding value, Singapore digital economy5.0USD billionSG2024T2bain.com

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Startup Round Sizes by Stage 2026: Seed and Series A Medians by Ecosystem

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