US E-commerce & Online Retail
24 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.
| Metric | Value | Geo | Period | Tier | Source |
|---|---|---|---|---|---|
| Amazon subscription services (Prime etc.) net sales, quarter | 14,006USD million | GLOBAL | 2026-Q3 | T1 | sec.gov |
| Instacart orders, quarter | 91.4million orders | US | 2026-Q3 | T1 | sec.gov |
| Amazon third-party seller share of worldwide paid units | 61percent | GLOBAL | 2026-Q3 | T1 | sec.gov |
| Shopify revenue as share of GMV (blended take rate) | 3.1percent | GLOBAL | 2026-Q2 | T1 | sec.gov |
| E-commerce as a percent of total US retail sales, seasonally adjusted | 17.1percent | US | 2026-Q2 | T1 | census.gov |
| eBay active buyers (trailing 12 months) | 147million | GLOBAL | 2026-Q3 | T1 | sec.gov |
| Carvana average retail revenue per vehicle sold | 28,263USD per vehicle | US | 2026-Q3 | T1 | sec.gov |
| Instacart sales and marketing expense as share of revenue, quarter | 22.1percent | US | 2026-Q3 | T1 | sec.gov |
| Etsy marketplace marketing expense, quarter | 207,002USD thousand | GLOBAL | 2026-Q3 | T1 | sec.gov |
| Share of Etsy marketplace GMS transacted through the mobile app | 45percent | US | 2025 | T1 | sec.gov |
| Repeat customers share of Wayfair orders delivered | 80.2percent | US | 2026-Q2 | T1 | sec.gov |
| Amazon third-party seller services growth ex-FX year over year | 10percent | GLOBAL | 2026-Q3 | T1 | sec.gov |
| US online shopping fraud reports filed with FTC Consumer Sentinel | 383,441reports | US | 2024 | T1 | ftc.gov |
| FTC online-shopping category report growth minus retail e-commerce sales growth | -6.54percentage points | US | 2024 vs 2023 | T1 | ftc.gov |
| Conversion increase from offering Cash App to US digital-game buyers | 5percent | US | 2025 (published; experiment dates unspecified) | T2 | stripe.com |
| Share of customer service issues fully resolved without follow-up | 49percent | GLOBAL | Q4 2025 vs Q4 2024 | T3 | contentsquare.com |
| Median household income, North Carolina, US (CPS ASEC, current dollars) | 80,250USD/year | US | 2025 | T1 | www2.census.gov |
| Wayfair orders per active customer (LTM) | 1.89orders/year | US | 2026-Q2 | T1 | sec.gov |
| Mobile share of Wayfair orders delivered | 64.1percent | US | 2026-Q2 | T1 | sec.gov |
| Broadband-and-computer access among adults 25+ without a high school diploma, United States | 85.8percent | US | 2024 | T1 | data.census.gov |
| US retail firms applying for new credit, source: bank | 69.9percent | US | 2023 | T1 | www2.census.gov |
| Share of BNPL loans assessed a late fee | 4.1percent | US | 2023 | T1 | files.consumerfinance.gov |
| Share of US men engaged in consumer goods purchases on an average day | 32.3percent | US | 2025 | T1 | bls.gov |
| 25th percentile amount sold per new Reg D equity offering, young US retail companies (Form D) | 170.0USD thousand | US | 2025 | T1 | sec.gov |
Connected markets
Same vertical, other geographies
- Africa E-commerce · 24 facts
- Caucasus & Central Asia E-commerce · 24 facts
- China E-commerce · 24 facts
- EU E-commerce · 24 facts
- Indonesia ecommerce · 24 facts
- India ecommerce · 24 facts
Same geography, other verticals
- US AI · 24 facts
- US Cybersecurity · 24 facts
- US Developer Tools & SaaS · 24 facts
- US Fintech & Payments · 24 facts
- US Digital Health · 24 facts
- US Hotels & Lodging · 24 facts
Related benchmarks
Building in this market?
Validate your idea against this data inside God of Startups. Your idea is checked against the market, never shared with it.