God of StartupsGod of Startups

From first idea to product-market fit. Self-incubation at your own pace, run by 100+ AI agents.

Africa Fintech (NG/KE/EG)

Kenya is Africa's mobile-money benchmark: KES 667.77 billion moved through mobile money in June 2025 and 52.6% of adults used it daily in 2024 (Central Bank of Kenya). In Nigeria, only 4.96% of adults paid a merchant online (World Bank Findex, 2024).

20 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.

MetricValueGeoPeriodTierSource
Mobile money subscriptions, Kenya, year-on-year growth13.2percentKE2026-Q2T1ca.go.ke
Mobile money subscriptions per registered agent, Kenya95.00subscriptions per agentKE2026-Q2T1ca.go.ke
Smartphones connected to mobile networks, Kenya50175502devicesKE2026-Q1T1ca.go.ke
Feature phones connected to mobile networks, Kenya28534230devicesKE2026-Q1T1ca.go.ke
Active mobile money agents, Kenya575400agentsKE2026-07T1centralbank.go.ke
Diaspora remittance inflows through formal channels, Kenya435495.64USD thousandKE2025-12T1centralbank.go.ke
Monthly value moved through mobile money, Kenya667.77KES billion/monthKE2025-06T1centralbank.go.ke
Mobile money users, Kenya (CBK consolidated mobile transactions)84.20million usersKE2025-06T1centralbank.go.ke
Mobile money agents, Kenya (CBK consolidated mobile transactions)433615agentsKE2025-06T1centralbank.go.ke
Adults who received a loan using a mobile phone, Kenya21.02percentKE2024T1data.worldbank.org
Unbanked adults citing bank/financial institution too far away as reason for no account, Nigeria19.49percentNG2024T1data.worldbank.org
Mobile money holders who would also like to open a bank account22.06percentKE2024T1data.worldbank.org
Can change PIN or password on phone without help, all adults, Kenya57.40percentKE2024T1api.worldbank.org
Nigeria adults who made a digital online merchant payment for an online purchase4.96percent of adults age 15+NG2024T1data.worldbank.org
South Africa adults who made or received a digital payment, World Bank Global Findex67.17% of population age 15+ZA2024T1data.worldbank.org
Adults with no account citing lack of necessary documentation, Nigeria16.16percentNG2024T1data.worldbank.org
Adults who saved money using a mobile money account50.47percentKE2024T1data.worldbank.org
Nigeria adults who borrowed from family or friends55.22percent of adults age 15+NG2024T1data.worldbank.org
Adults using mobile money daily, Kenya52.6percentKE2024T1centralbank.go.ke
Adults using credit, Kenya64.0percentKE2024T1centralbank.go.ke

Connected markets

Same vertical, other geographies

Related benchmarks

Building in this market?

Validate your idea against this data inside God of Startups. Your idea is checked against the market, never shared with it.