Latin America E-commerce
13 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.
| Metric | Value | Geo | Period | Tier | Source |
|---|---|---|---|---|---|
| Export rate of small Latin American firms by online sales/purchasing activity | 18% (offline small firms) vs 67% (small firms that both sell and buy online)% of firms in size band that export | Latin America and the Caribbean (survey respondents mainly Argentina, Brazil, Chile, Colombia, Mexico, Uruguay, with some Ecuador/Peru) | survey fielded Dec 2016-Jan 2017 and Oct 2017 (published in CEPAL working paper, 2019) | T1 | repositorio.cepal.org |
| Latin America and Caribbean marketplace web-traffic and website growth during the pandemic | Traffic +25% from 2019 to 2020; number of websites +5.3% from 2019 to 2020; slowdown 2020-2021 and slight decrease 2021-2022percent change in marketplace traffic and website count | Latin America and the Caribbean | 2019-2022 | T1 | desarrollodigital.cepal.org |
| Latin America and Caribbean shift toward digital payments | Average number of electronic transactions grew threefold from 2019 to 2023; at least half of the population in 16 of 17 countries prefers digital payments over cashmultiple of electronic transactions / country count with majority digital-payment preference | Latin America and the Caribbean | 2019-2023 | T1 | iadb.org |
| Active credit cards in circulation, Brazil | 235million cards | BR | 2024 | T1 | bcb.gov.br |
| Barrier to online shopping, prefers to buy in person, share of non-buyers (Mexico) | 21.0percent of non-buyers | Mexico | 2024 | T1 | inegi.org.mx |
| Internet users in Mexico who made online purchases | 35.8percent | Mexico | 2024 | T1 | inegi.org.mx |
| Latin America and Caribbean marketplaces that do not admit foreign sellers | nearly 60percent of marketplace platforms | Latin America and the Caribbean | 2022 | T1 | desarrollodigital.cepal.org |
| Mexican non-online-buyers who prefer to shop in person | 21.0percent | Mexico | 2024 | T1 | inegi.org.mx |
| Mexico e-commerce gross value added at current prices | 2,308,458million MXN | Mexico | 2024 | T1 | inegi.org.mx |
| Mexico electronic-commerce real annual growth versus total economy growth | 7.1% real annual growth of VABCOEL in 2024; total economy 1.2% | Mexico | 2024 | T1 | inegi.org.mx |
| Pix share of non-cash payment transactions, Brazil (Q4) | 47percent | BR | 2024 | T1 | bcb.gov.br |
| Pix transaction-volume growth, Brazil (fastest-growing payment instrument) | 52percent | BR | 2024 | T1 | bcb.gov.br |
| Top online-purchase category, personal use & hygiene articles, share of online buyers (Mexico) | 77.9percent of online buyers | Mexico | 2024 | T1 | inegi.org.mx |
Connected markets
Same vertical, other geographies
- India ecommerce · 27 facts
- Singapore ecommerce · 22 facts
- Indonesia ecommerce · 22 facts
- Vietnam ecommerce · 16 facts
- Southeast Asia E-commerce · 12 facts
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