MENA E-commerce
24 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.
| Metric | Value | Geo | Period | Tier | Source |
|---|---|---|---|---|---|
| Saudi Arabia: e-commerce sales paid with mada debit cards, quarterly | 69.3SAR billion | SA | 2025-Q1 | T1 | en.sharikatmubasher.com |
| E-Commerce Sales Index growth year-on-year, wholesale and retail trade, Saudi Arabia | 9.8percent | SA | 2026-Q2 | T1 | stats.gov.sa |
| Online shoppers purchasing travel services online, Saudi Arabia | 36.5percent | SA | 2025 | T1 | cst.gov.sa |
| Talabat advertising revenue as share of GMV | 3.4percent of GMV | MENA | 2026-Q2 | T3 | zawya.com |
| Adults who bought something online via mobile or internet | 7.86percent | MA | 2024 | T1 | thedocs.worldbank.org |
| Share of online shoppers, Al Madinah region, Saudi Arabia | 72.5percent | SA | 2025 | T1 | cst.gov.sa |
| Saudi Arabia: average e-commerce payment value via mada debit card | 187SAR per transaction | SA | 2025-Q1 | T1 | wam.ae |
| Average monthly active users, talabat | 7.5million | MENA | 2025Q3 | T3 | ir.talabat.com |
| Talabat free cash flow as share of GMV | 5.6percent of GMV | MENA | 2026-Q2 | T3 | zawya.com |
| Online shoppers buying from local websites, Saudi Arabia | 95.3percent | SA | 2025 | T1 | cst.gov.sa |
| Online purchase paid digitally to merchant (vs cash on delivery) | 1.91percent | LB | 2024 | T1 | api.worldbank.org |
| Guided GMV growth for 2026 at constant currency, Talabat | 11% to 14%percent y/y | MENA | 2026 | T3 | tradearabia.com |
| Firms experiencing internet disruptions, Egypt, small firms | 25.20percent | EG | 2025 | T1 | data360api.worldbank.org |
| Complaints reopened after closure, Ministry of Commerce, Saudi Arabia, quarter | 9972complaints | SA | 2026Q1 | T1 | mc.gov.sa |
| Average order value increase six months after BNPL launch, Trendyol Gulf marketplace | 21percent | MENA | 2024 | T3 | tabby.ai |
| Year-on-year growth in number of MENA startup acquisitions | 54percent YoY | MENA | 2025 | T3 | wamda.com |
| Households owning a laptop, Jordan, monthly income 1000+ JOD | 73.9percent | JO | 2024 | T1 | modee.gov.jo |
| Firms exporting at least some products via parcel service, Egypt | 14.68percent | EG | 2025 | T1 | data360api.worldbank.org |
| Firms having their own website, Saudi Arabia, medium firms | 34.54percent | SA | 2025 | T1 | data360api.worldbank.org |
| Active e-commerce commercial registrations, Saudi Arabia | 41,322registrations | SA | 2025-Q1 | T1 | sharikatmubasher.com |
| Number of funding rounds raised by e-commerce startups in the UAE | 13rounds | AE | 2025 | T3 | wamda.com |
| Adults preferring the physical shopping experience over shopping online, Egypt, men | 94percent | EG | 2025 | T2 | ipsos.com |
| Consumer complaints against e-commerce stores, Ministry of Commerce, Saudi Arabia, quarter | 100,298complaints | SA | 2026Q1 | T1 | mc.gov.sa |
| Commercial consumer complaints processed by the Ministry of Commerce, Saudi Arabia, quarter | 182,884complaints | SA | 2026Q1 | T1 | mc.gov.sa |
Connected markets
Same vertical, other geographies
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