South Korea E-commerce
24 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.
| Metric | Value | Geo | Period | Tier | Source |
|---|---|---|---|---|---|
| Korea online shopping transaction value, monthly (measure online_total) | 242,118KRW 100 million | KR | 2026-08 | T1 | mods.go.kr |
| Korea mobile shopping transaction value growth, year over year (measure mobile_growth) | 5.8percent | KR | 2026-08 | T1 | mods.go.kr |
| Korea online-only malls transaction value, monthly (measure pureplay_mall) | 18,757.7KRW billion | KR | 2026-08 | T1 | mods.go.kr |
| Musinsa commission (marketplace) revenue share of total revenue, domestic | 36.18percent | KR | 2025 | T1 | dart.fss.or.kr |
| Online goods share of Korea retail sales (excluding online services) (measure online_share_retail) | 29.2percent | KR | 2026-08 | T1 | mods.go.kr |
| Coupang Product Commerce Active Customers growth, year over year (measure active_customers_growth) | 3percent | KR | 2026-Q2 | T1 | sec.gov |
| Share of household consumption spent on information and communication, income quintile 5, South Korea | 4.8percent | KR | 2026-Q2 | T1 | mods.go.kr |
| Gmarket advertising expense | 32,496,674KRW thousand | KR | Q1 2026 | T1 | dart.fss.or.kr |
| Coupang Product Commerce segment adjusted EBITDA (measure segment_adj_ebitda, segment product_commerce) | 382USD million | KR | 2026-Q2 | T1 | sec.gov |
| Median CRM purchase conversion via KakaoTalk brand message, living/health brands | 0.65percent | KR | 2026-05 | T2 | openads.co.kr |
| Median CRM retargeting conversion after checkout abandonment, food brands | 4.80percent | KR | 2026-05 | T2 | openads.co.kr |
| Coupang total net revenues growth, year over year, constant currency, quarter (measure revenue_growth_cc) | 10percent | KR | 2026-Q2 | T1 | sec.gov |
| Direct-trade (C2C second-hand) cyber fraud cases cleared (solved) by police, Korea (fraud_type direct-trade (C2C) fraud) | 75,904cases | KR | 2025 | T1 | data.go.kr |
| KCA price-fairness score, average of 40 consumer markets (lowest of 4 dimensions), Korea | 58.2points/100 | KR | 2024 (survey Aug 2024–Mar 2025) | T1 | kca.go.kr |
| Observed relative median CVR difference: benefit emphasis vs no benefit emphasis | 18percent | KR | 2026-05 | T2 | openads.co.kr |
| KCA choice-availability score of the food delivery apps market, Korea | 63.6points/100 | KR | 2024 (survey Aug 2024–Mar 2025) | T1 | kca.go.kr |
| Average monthly total wage per worker, establishments with 100-299 employees, Korea | 4,926KRW thousand/month | KR | 2025 | T1 | index.go.kr |
| Share of restaurant businesses using self-order kiosks/table-order devices, South Korea | 13.0percent | KR | 2025 | T1 | krei.re.kr |
| Mobile share of online computers and peripherals transactions, Korea (category computers, measure mobile_share) | 55.1percent | KR | 2026-08 | T1 | mods.go.kr |
| Average daily customer visits per restaurant business, South Korea | 53.0customers per day | KR | 2025 | T1 | mafra.go.kr |
| New venture investment into Korean distribution and services companies, first half | 8598KRW 100 million | KR | 2026-H1 | T1 | mss.go.kr |
| Online furniture sellers clearly showing delivery process to consumers, Korea | 1of 6 companies | KR | 2026 | T1 | kca.go.kr |
| Korea online shopping transaction value via online-offline (omnichannel) … (monthly, preliminary) (breakdown mall type) | 54,541KRW 100 million | KR | 2026-08 | T1 | mods.go.kr |
| Average venture investment per company, companies ≤7 years old, Korea | 34.4KRW 100 million | KR | 2026-H1 | T1 | mss.go.kr |
Connected markets
Same vertical, other geographies
- Africa E-commerce · 24 facts
- Caucasus & Central Asia E-commerce · 24 facts
- China E-commerce · 24 facts
- EU E-commerce · 24 facts
- Indonesia ecommerce · 24 facts
- India ecommerce · 24 facts
Same geography, other verticals
- South Korea Fintech & Payments · 24 facts
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Related benchmarks
How many restaurants and hotels are there in South Korea and Taiwan, how much do they sell, how digital are they and what do their staff earn?
South Korea and Taiwan Restaurant and Hotel Market 2026: Outlets, Revenue, Delivery, Kiosks and Staff Wages
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Startup Round Sizes by Stage 2026: Pre-seed, Seed and Series A Medians, Time to Series A and Graduation Rates
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