Turkey E-commerce
24 verified facts tracked for this market — each with its source, reporting period and evidence tier. Tier 1 = primary institutions (central banks, statistical offices); tier 2 = disclosed industry panels.
| Metric | Value | Geo | Period | Tier | Source |
|---|---|---|---|---|---|
| Enterprises selling via internet or EDI (e-sales), Türkiye (size 10+) | 17,1percent | TR | 2025 | T1 | veriportali.tuik.gov.tr |
| PTT cargo shipment volume growth, year on year, Türkiye | 17percent | TR | 2026-H1 | T1 | uab.gov.tr |
| Share of individual senders in postal parcel shipments, Türkiye | 4percent | TR | 2026-H1 | T1 | uab.gov.tr |
| Hepsiburada HepsiAd advertising revenue as % of GMV (merchant ad take rate) | 0.8percent | TR | 2025 | T1 | sec.gov |
| Enterprises with e-commerce sales, Türkiye, {seg}, From 10 to 49 persons employed | 12.89percent of enterprises | TR | 2025 | T1 | ec.europa.eu |
| Individuals buying or ordering goods/services online for private use, Türkiye (sex total) | 60,0percent | TR | 2026 | T1 | veriportali.tuik.gov.tr |
| E-commerce spending on electronics, Türkiye | 304TRY billion | TR | 2025 | T1 | ticaret.gov.tr |
| Hepsiburada advertising expenses (IAS 29 inflation-adjusted) | 7,305,917TRY thousand | TR | 2025 | T1 | sec.gov |
| Hepsiburada gross contribution margin (gross contribution as % of GMV) | 11.9percent | TR | 2025 | T1 | sec.gov |
| E-export foreign exchange earnings, Türkiye | 5,1USD billion | TR | 2025 | T1 | ticaret.gov.tr |
| Türkiye internet users who bought online in last 12 months, men 16-74 | 56.6percent of internet users | TR | 2025 | T1 | ec.europa.eu |
| Hepsiburada number of orders growth, year over year | 9.5percent | TR | 2025 | T1 | sec.gov |
| Online buyers reporting problem, TR, Problem encountered by individuals … : Foreign retailer did not sell in my country | 3.32percent | TR | 2025 | T1 | ec.europa.eu |
| Online buyers whose delivery was slower than indicated, TR | 12.69percent | TR | 2025 | T1 | ec.europa.eu |
| Monthly order frequency uplift after joining paid e-commerce loyalty program (Hepsiburada Premium) | 1.5x | TR | 2025Q4 | T1 | sec.gov |
| Enterprises with web sales to foreign countries, Türkiye, {seg}, From 10 to 249 persons employed | 3.33percent of enterprises | TR | 2025 | T1 | ec.europa.eu |
| Average e-commerce basket size, education and consulting services sector, Türkiye | 2.06TRY | TR | 2025 | T1 | ticaret.gov.tr |
| Individuals who bought or ordered online in the last 3 months, Türkiye | 48,3percent | TR | 2026 | T1 | veriportali.tuik.gov.tr |
| Enterprises using social media, Türkiye (size 10+) | 57,7percent | TR | 2026 | T1 | veriportali.tuik.gov.tr |
| Individuals buying goods/services online for private use, Türkiye, women (sex female) | 56,6percent | TR | 2026 | T1 | veriportali.tuik.gov.tr |
| Startup investment volume excluding acquisitions, Türkiye | 104.2USD million | TR | 2026-Q2 | T2 | assets.kpmg.com |
| Enterprises selling online only via marketplaces, no own website or app, Türkiye, {seg}, From 50 to 249 persons employed | 4.72percent of enterprises | TR | 2025 | T1 | ec.europa.eu |
| PTT cargo delivery success rate, Türkiye | 95percent | TR | 2026-H1 | T1 | uab.gov.tr |
| Average BiGG pre-seed ticket from Türkiye Development Fund | 22.2USD thousand | TR | 2025 | T1 | agencyadm.invest.gov.tr |
Connected markets
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- Africa E-commerce · 24 facts
- Caucasus & Central Asia E-commerce · 24 facts
- China E-commerce · 24 facts
- EU E-commerce · 24 facts
- Indonesia ecommerce · 24 facts
- India ecommerce · 24 facts
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- Turkey Fintech · 24 facts
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